Archive for June, 2010

MicroTiles 2.0

Monday, June 14th, 2010

Adrian J Cotterill, Editor-in-Chief

We had three conference calls on Monday with clients who could not make #InfoComm2010 and briefed them on what they may have missed in Las Vegas last week. The strange thing was “not much” – Prysm officially launched their tiled platform and we think everyone was unanimous in their opinion that the final product looked […]

More Digital Billboard City Restrictions

Monday, June 14th, 2010

Gail Chiasson, North American Editor

Sao Paulo, Toronto, Los Angeles – and now it’s Rapid City, South Dakota! Rapid City has taken the first step towards tightening the rules for digital billboards by signing off on recommendations of a contentious citizen task force. If the recommendations are adopted, outdoor advertising companies would be required to take down two existing billboards […]

Ranking Trade Shows

Monday, June 14th, 2010

Adrian J Cotterill, Editor-in-Chief

You have waited far too long! After a disappointingly laid out, promoted and focused Digital Signage Pavilion at #InfoComm2010 but other than that a great event AND as big fans of ranking and rating anything that moves we feel ready and able to rate the trade shows with regard digital signage and digital out of […]

#dsj2010 – Social Media Scramble

Monday, June 14th, 2010

Chris Sheldrake

Vanten’s EngageMedia platform was running DSJ Vision content all over the place last week at Digital Signage Japan. This is the first of a number of photos we have of Christie Digital’s Microtiles being used in a Skyscraper configuration – better described of course as _4X5_4T_4T_3T1H_HTTH_HTHH_ at the event. The Social media scramble showed official […]

atmAd Takes The Biscuit

Monday, June 14th, 2010

Chris Sheldrake

Burton’s Foods, the UK’s number two biscuit company, launched last week a national digital-out-of-home shopper marketing campaign to support the recent launch of three of the UK’s best loved Cadbury brands into biscuits. The digital ads for Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will run as a day-part campaign to create awareness of […]

Princess Peach Invites Mario To Battersea Power Station

Monday, June 14th, 2010

Chris Sheldrake

Battersea Power Station appeared to take off into the night sky last Friday and was then turned into a level from Nintendo’s Super Mario Galaxy 2 before finally being smashed by a giant Space Worm! The transformation, using AdTrace video mapping projection technology heralded the launch of Nintendo’s flagship game in the UK. The projections […]

Boink-O! MicroTiles Goes To AIA 2010

Monday, June 14th, 2010

Gail Chiasson, North American Editor

Seems like Christie Digital System’s MicroTiles product is showing up everywhere these days! Newest locale where Christie Digital’s MicroTiles could be spotted was the American Institute of Architects National Convention at the Miami Beach Convention Center, June 10 – 12. As it also did at InfoComm 2010, to showcase the new interactive technology, Christie partnered […]

Tony Awards On Times Square

Monday, June 14th, 2010

Gail Chiasson, North American Editor

The Tony Awards partnered last night (Sunday, June 13th) with iXP Corporation and Times Square Alliance to simulcast the Red Carpet and whole Tony Awards Show 
on the Clear Channel Spectacolor HD Screen in Times Square, New York. For the first time ever, fans in Times Square were treated to NY1’s pre-show, On STAGE’s Red […]

Screen Forum USA Launch Event

Monday, June 14th, 2010

Gail Chiasson, North American Editor

The Screen Forum USA will hold its New York launch event June 22 in association with the Digital Screenmedia Association at the Crosby Hotel in New York.

NEC Best Of #InfoComm2010 Award

Monday, June 14th, 2010

Adrian J Cotterill, Editor-in-Chief

Congratulations to SpinetiX who were just announced winner of NEC Best of #Infocomm10 award. We heard off the record that four of the five judges opted for this as the clear winner. It’s an interesting choice as a winner and we think says more about the poor quality of the finalists in general as opposed […]