Archive for July, 2010

‘Grim Sleeper’ Killer

Tuesday, July 13th, 2010

Gail Chiasson, North American Editor

The arrest of a suspect in the notorious ‘Grim Sleeper’ serial killer has prompted a new public service advertising billboard campaign by Clear Channel Los Angeles in partnership with LA Council member Bernard Parks. Billboards are headlined ‘Suspect Arrested’ highlighting the news of the arrest, at the same time paying tribute to the victims of […]

RDM Integrates NEOCAST With rVue

Tuesday, July 13th, 2010

Adrian J Cotterill, Editor-in-Chief

Real Digital Media (RDM), provider of the NEOCAST® Software-as-a-Service (SaaS) platform for managing digital signage networks, and rVue Holdings, Inc.’s (RVUE:OTCBB) subsidiary, rVue (a demand-side platform for Digital Out-of-Home media planning and buying) today announced the open integration between the two platforms. Current and future network operators using NEOCAST® are now able to benefit from […]

Now BSOD Renders The Sorcerer Powerless

Monday, July 12th, 2010

Chris Sheldrake

Taken this morning at Macy’s in NYC… … as a follow on from ‘Windoze Renders The Sorcerer Powerless‘

Windoze Renders The Sorcerer Powerless

Monday, July 12th, 2010

Adrian J Cotterill, Editor-in-Chief

Yen Sid is obviously telling passers by “The system is unable to handle the video stream (check if the camera is plugged and/or the camera is running properly)” which is a shame because Inwindoze Outdoor made a big noise about this first use of 3D gesture technology in an outdoor campaign. Inwindoze Outdoor created this […]

Interactive Twitter Based Murals

Monday, July 12th, 2010

Gail Chiasson, North American Editor

Digital and Twitter have combined to take travellers’ ‘real time’ experiences and conversations in Canada to the streets of New York, Chicago and Los Angeles through a campaign by DDB Canada for the Canadian Tourism Commission. The CTC recently unveiled digital storescapes that harness the power of Twitter to display what’s currently being talked about […]

¡Two More Amigos!

Monday, July 12th, 2010

Alex Hughes

Amigo Digital would like to introduce and welcome to the DOOH industry, two new members of staff; Murry Hussain and Bart Miko. Murry and Bart are both talented Motion Graphics designers with individual specialisms in idea generation, 3D modeling and professional moving image design. The additions come at a time when Amigo is expanding and […]

World Cup Going Up, Going Down

Monday, July 12th, 2010

Gail Chiasson, North American Editor

Scotia Plaza, in the heart of Toronto’s financial district, kept tenants and visitors up to date on World Cup game days by streaming live match coverage into the building’s passenger elevators using the Audience digital signage platform supplied by Capital Networks Limited, Markham, Ontario. The 68-storey head office of the Bank of Nova Scotia and […]

Radio And Outdoor Industry’s First Upfront

Sunday, July 11th, 2010

Gail Chiasson, North American Editor

Clear Channel is planning the radio and outdoor industry’s first Upfront, which will kick off Monday (July 12, 2010) in New York and run through mid-August, visiting Los Angeles, Boston and Chicago. The event will be similar to the TV upfronts – people will be able to reserve space early, and make volume buys for […]

New Posterscope USA DOOH Resources

Sunday, July 11th, 2010

Adrian J Cotterill, Editor-in-Chief

James Davies, Chief Strategy Officer of Posterscope USA told us this weekend that “There are over a million digital advertising displays in North America with approximately 250 digital networks in the US and over 2,000 digital billboard and street furniture locations. The diversity of screens available and the constantly evolving technology is one of the […]

Context Aware Location-Based Mobile

Sunday, July 11th, 2010

Manolo Almagro, Q Division Managing Partner

That which is convenient does not always make life better – junk food drive-thru, big box stores, mortgage banks on every corner – these come to mind.

So, what happens when two industries couple to delivery an ideal convenient experience? Well, if that experience is derived from a Bluetooth enabled smart phone matched with a Digital Out-of-Home (DOOH) display that delivers proximity broadcasts, life can be better, much better.

Let us look at what is possible now.