DailyDOOH

Minnesota-based REACH Sports Marketing Group may well have been ranked No. 372 on Inc. magazine’s ‘29th annual Inc. 500’, see Gail’s story here but news reaches us that they just got kicked out of the Life Time Fitness account. Life Time is going to go it alone with a digital network, both to build it […]

As a “fair within the fair” The Digital Signage World at viscom frankfurt 2010 has been popular with exhibitors and visitors since 2007. Large parts of the Digital Signage World area are already booked and we will see the likes of Epson Deutschland, ~sedna GmbH, HJE Systembau Eickhoff GmbH, Macnetix GmbH, NEC Display Solutions GmbH, […]

The Chicago-based Simage Network is a weird one. We are not saying it is a bad network but we don’t quite get it. From the outside they look very much to us like a content producer who installed a few dozen screens in Chicago bars and then realised that they didn’t actually want to run […]

Susan Danaher is to become the new president of the Draught Proofing Advisory Association. It’s not officially announced yet (of course) but you heard it hear first. Susan has in the past been President at Reactrix and a board member of OVAB / DPAA. Expect an official announcement the second week of September.

With children as young as two and three getting adept at using computers, playing with Mattel’s new Barbie Video Girl should be a snap for the six-years-old-and-up target market. A regular 11-1/2 inch fashion doll packed with innovation, Barbie Video Girl comes with a built-in video camera and screen allowing girls of all ages to […]

Joanne Leboeuf has been appointed general manager, indoor advertising – Eastern Canada, at NEWAD, Montreal, with responsibility for overseeing all client sales and network development activities for all NEWAD products – including digital products – as well as media extension projects for Eastern Canada. In addition to leading the direct sales team, she will be […]

Kia Motors UK, running a tactical campaign on Amscreen’s forecourt network of digital screens, promotes the automobile’s market-leading seven-year warranty, providing reassurance to motorists when they are on the road and reliability is likely to be front of mind. Through the forecourt network’s flexibility, the campaign – booked through independent digital out-of-home media sales house […]

Whilst this article is primarily focused on projected images, it is also relevant to plasma and LCD flat panel displays. As used in most descriptions of image quality ‘brightness’ is a problem word – often, if an image looks bad we will say that it is not ‘bright’, when in reality it merely lacks contrast. […]

Who would have thought that the American Eagle Outfitters 25,000 square foot Flagship spectacular in Times Square is powered by a bunch of Apple Mac’s? Well for sure it is. American Eagle Outfitters partnered with the Barnycz Group to deliver the visual experience in Times Square, they designed the multi-media LED facade, integrated the control […]

We know who and what this is but have been sworn to secrecy … or have we? The business is already up and running in North America (not surprising I guess from the official address in Madison Avenue). There are some interesting folks involved to say the least – some of whom may surprise you. […]