Screenvision, an innovator in cinema advertising, and California Sports Company K•Swiss recently entered into an exclusive partnership to bring the California Sports brand’s ‘Have an Awesome Day’ campaign to moviegoers across the country thus marking the company’s first foray into cinema advertising. The partnership features a 30-second spot airing in the Screenvision preshow‘s best-in-industry Premium […]
Gail Chiasson, North American Editor
The management of Pattison, which offers both digital and traditional out-of-home media in Canada, got a shock on Monday, discovering that the company’s pillar billboards on Toronto’s Simcoe Street had been covered with artwork over the weekend. No less than 41 Pattison boards had been hacked with clients’ advertising replaced with ‘art’. Apparently behind the […]
Gail Chiasson, North American Editor
San Francisco-based Reach Media Group has made exclusive advertising sales partnerships with both Cardinal Health’s Pharmacy Health Network, based in Dallas, Texas, and MediVista Media’s Atlanta, Georgia-based Everwell, with networks in physicians’ waiting rooms. With these companies on board, RMG clams to be the only digital out-of-home company that delivers active deep-pocketed Baby Boomer audiences […]
Adrian J Cotterill, Editor-in-Chief
A few months ago our UK based team attended the Social Media Buzz event held in London that our good friend Steve Mullins of brand-e was moderating. This, combined with the culmination of some work we have been doing for a large OEM client meant we ended up having an office brainstorm about Twitter, use […]
Gail Chiasson, North American Editor
The Digital Signage Federation, independent not-for-profit trade organization serving the digital signage industry, is making available an entire program of interactive, educational webinars for its members and initially, inviting non-members to participate as a free trial. The webinar series will be conducted by notable industry experts the second Wednesday of every month beginning Sept. 8, […]
We just had a chance to fully digest Insight Media’s July 2010 issue of Mobile Display Report (MDR) There is some interesting stuff in there and it’s well worth the USD 100 price. We were particularly interested in seeing that pico modules are cropping up in some unique new places meaning that, for example, digital […]
There appears to be something going on at C-nario. A couple of requests for meetings in September (when usually they really do like to keep themselves to themselves, see our post last week about Skype) at first made us a little suspicious. No one at C-nario will say anything official but we think you can […]
Adrian J Cotterill, Editor-in-Chief
Although we usually subscribe to the mantra “why build when you can buy, why buy when you can rent” we can (and do) see occasions when rolling your own solution makes some sense. We noticed a few weeks ago that Thinxtream Technologies ostensibly, an Indian software firm (Celstream is the parent company and many people […]
Gail Chiasson, North American Editor
No, they’re not nude, nor adorned with fig leaves! But Adam & Eve, America’s oldest sex toys and adult products company, has begun running ads on the CBS ‘Super Screen’ in Times Square. The award-nominated animated Adam & Eve ads appear on the strategically-located, 26′ x 20′ state-of-the-art, full-motion, full-color screen, located at 42nd Street […]
Gail Chiasson, North American Editor
Montreal-based Zoom Media Inc., major provider of targeted lifestyle media in Canada, has acquired the outstanding 50% equity share in Fashion Frame that was previously owned by its founders. Zoom had already purchased an initial 50% equity stake in 2007, and now is the sole owner and operator of Fashion Frame which includes more than […]
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