Driving A Fiat From A Cinema Seat
Tuesday, August 24th, 2010Gail Chiasson, North American Editor
Beep, beep, and away we go, right from our cinema seat! In what is believed to be a world-first, Fiat’s new advertising campaign in Spain combined both screen and ceiling projection to recreate the sensation of actually driving its new Fiat 500 convertible. Fiat dreamed up its newest advertising idea to tie in with the […]
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