Archive for November, 2010

IMAX In Spain and Italy

Thursday, November 25th, 2010

Gail Chiasson, North American Editor

IMAX Corporation, New York, and Odeon & UCI Cinemas Group, Europe’s largest exhibitor, have made an agreement to install two new digital IMAX theatre systems under joint venture agreements in Mallorca and Milan, marking IMAX’s first JV theatres in Spain and Italy. The Spanish location will open under the Cinesa brand in Mallorca. The location […]

Two Uses For Astral’s DOOH Technology

Thursday, November 25th, 2010

Gail Chiasson, North American Editor

Astral Out-of-Home has recently partnered with provincial law enforcement agencies to post AMBER Alert announcements on its 32 digital network signs in Montreal, Toronto and Vancouver. In the event of an AMBER Alert, Astral will interrupt the display of its clents’ regular ads to exclusively display the message instantly across its digital network and update […]

Pattison Installs Its 60th Large Format Digital Display

Thursday, November 25th, 2010

Gail Chiasson, North American Editor

Pattison Outdoor Advertising, Oakville, Ontario, installed its 60th large format digital display in Canada this week, putting it on the south side of the Toronto’s Gardiner Expressway between Kipling and Islington Avenues. It is Pattison’s second display along this busy commuter route. Pattison’s digital display network stretches across Canada covering 15 cities including the major […]

Videotron’s Multimedia Flagship Store

Wednesday, November 24th, 2010

Gail Chiasson, North American Editor

Videotron’s new flagship store on Montreal’s Ste-Catherine St. West officially launched yesterday with a unique, interactive space of more than 4,500 sq. ft. and a bold three-floors design that will enliven the customer experience for shoppers. Located a block west of the Peel-Ste-Catherine intersection and about two blocks east of the Apple store, Videotron’s bright […]

JiWire Acquires NearbyNow

Wednesday, November 24th, 2010

Gail Chiasson, North American Editor

San Francisco-based JiWire, location-based mobile media company reaching the On-The-Go Audience, has purchased NearbyNow, Mountain View, California. The acquisition accelerates the expansion of JiWire’s extensive location-based media channel across Wi-Fi and mobile with the addition of industry-leading location technology. The combination of JiWire’s broad location-based audience, which gives advertisers access to over 35 million monthly […]

NanoLumens In Vegas

Wednesday, November 24th, 2010

Adrian J Cotterill, Editor-in-Chief

NanoLumens were in Las Vegas last week for the Global Gaming Conference – Bally Technologies, one of, if not the largest exhibitor for the show and major slot machine/technology provider featured 4 x NanoLumens 112” displays curved to form a circle as the center piece for their booth. The displays weighed less than 90lbs each, […]

Audi’s LED Trazzi Tower

Tuesday, November 23rd, 2010

Giuseppe Andrianò

As part of the International Light festival in Milan, where a lot of light and LED installations are shown around the city one in particular is creating a big debate. The main sponsor of the event (Audi, yes the car..) who has invested approximately EUR 600K in the event so far has a 13 meter […]

DOOH Advertising Market Research (Amscreen)

Tuesday, November 23rd, 2010

Adrian J Cotterill, Editor-in-Chief

Great to see that Simon Sugar, CEO Amscreen seems to be (very much) carrying on the old UK tradition of Avanti Screenmedia and investing heavily in marketing research and sharing the results. Simon, fresh from some bloke’s stag do we believe, told us (hic), “Amscreen are committed to independent market research to prove the impact […]

Control Your Digital Signs With A Tweet

Tuesday, November 23rd, 2010

Adrian J Cotterill, Editor-in-Chief

Pixel Inspiration’s web based Content Management system works with many of the leading Digital Signage platforms including CoolSign and Scala and their latest upgrade enables clients to update their digital signage network using Twitter. The newly added functionality allows authorised users to send a private tweet, instructing their signs to update with new content. With […]

More on LG Electronics’ SuperSign Premier

Tuesday, November 23rd, 2010

Gail Chiasson, North American Editor

Following LG Electronics USA’s announcement last week that it had chosen BroadSign International, Montreal, as the software provider for its newest digital signage solution, SuperSign Premier – geared to make it easier for small and medium-sized businesses to deploy and manage digital signage networks – we talked at length to Jeff Dowell, LG Electronics’ vice-president […]