DailyDOOH

Rogers, Toronto, has launched a new range of exclusive HD smart phones in Quebec, accompanied by an advertising campaign developed by Montreal-based ad agency Marketel. Using the theme line ‘tout est plus beau en HD’ (Everything is more beautiful in HD), the campaign is running on television, cinema, out-of-home – both traditional and digital – […]

Another good initiative from the Digital Screenmedia Association as here we see them announce a ‘Digital & Outdoor Signage Pavilion‘ at the National Retail Federation (NRF) 100th Annual Convention & EXPO being held January 9-12, 2011 in New York. The Digital & Outdoor Signage Pavilion, which will be featured on the EXPO floor, will showcase […]

Quebec’s Desjardins Financial Security is currently advertising in Zoom Media’s Fashion network in Ontario and the Maritimes in order to reach Anglophones outside Quebec. To reach its target market of 25-to-54-year-old travelers, DFS chose the Bikini Village chain, part of Zoom’s Fashion network, to advertise its travel insurance. The ads are appearing through the month […]

We spotted this on our way into London this morning and a quick phone call later to the lovely PR folks at JCDecaux gave us the inside scoop… Late last night JCDecaux took a booking from Hello! Magazine and this morning, 20 PrimeTime digital screens in London are showing Hello!’s congratulatory message to Prince William […]

In a media first, British Gas is literally turning Sky News’ Showbiz news upside down, as part of an innovative campaign, planned and booked through Carat and Posterscope, running on JCDecaux’s digital screens in rail stations nationwide. From 15 November commuters at railway stations checking Sky News updates on JCDecaux’s digital screens have been seeing […]

Earlier this week I was given a ‘sneak peak’ at the new Clear Channel Outdoor digital shelters that will be unveiled in the city of San Francisco next week. What is unique about these displays? They feature interactive games that people can play while waiting for public transit. Users can even go online later to […]

San Francisco-based JiWire’s latest Mobile Audience Insights Report shows that almost 90% of its On-The-Go Audience is likely to use location-based Apps for the holiday shopping season. The report, which examines Wi-Fi trends, mobile device usage and adoption in location media and mobile Apps, found that, when searching for local content, 61% say that finding […]

This isn’t a screen per se, but we found this effort in downtown Montreal by Canada’s top arts and crafts supplier DeSerres pretty neat. Founded more than 100 years ago, DeSerres is Canada’s top retailer of arts and crafts supplies, games and toys, scrapbooking, framing and decorative items. It has 27 branches across Canada, including […]

Guillaume Delatour from Bluefox and I are already making plans for the next Content Day which (this time) will be held in Paris sometime in January (tentative date is Tuesday January 18). The last informal event was kindly hosted by the folks at RAM Vision and attended by a dozen or so folks interested in […]

We must have bumped into nice guy Mike Kruse in more places in the world than anyone else – first meeting him in Mumbai many years ago and then seeing him again and again at events in London, Amsterdam, Las Vegas, Orlando, New York. Anyway news reaches us that Thinxtream Technologies is down a man […]