Archive for November, 2010

A Piece for Assorted Lunatics

Friday, November 19th, 2010

Adrian J Cotterill, Editor-in-Chief

Rumour is that even Maurizio Caruso has thrown in the towel and left HDS. Andrew Prodromou is now in charge of HDS with Geoff Evans and Anna Wrobel we understand. Disgruntled, unpaid employees and a long list of creditors have seen these particularly nice individuals receive far too much press on these pages, see BITS […]

Today’s Children In Need

Friday, November 19th, 2010

Adrian J Cotterill, Editor-in-Chief

Here’s the initiative that allows UK customers to donate £5 to today’s BBC Children In Need by using a text to donate short code – whilst the BBC Children in Need Night 2010 is this evening, Friday 19th November, the campaign will run across Amscreen’s network until 30th November. Amscreen announced earlier this week that […]

ChaCha Makes Key Appointments

Thursday, November 18th, 2010

Gail Chiasson, North American Editor

Indianapolis-based ChaCha, the free real-times answers service, has hired Greg Siefert as its chief technology officer, with responsibiity for all engineering and technology operations of the company, and Shawn Schwegman as chief marketing officer, responsible for customer focus across all of ChaCha’s products, including chacha.com, mobile answers service, iPhone and Smartphone applications, mobile web versions […]

EuroShop, Düsseldorf

Thursday, November 18th, 2010

Adrian J Cotterill, Editor-in-Chief

Every three years and surely on everyone in retail’s radar in Europe especially – EuroShop is being held in Düsseldorf 26th Feb to 2nd March 2011. With 100,000+ visitors it’s easily the biggest Retail related trade show worldwide. There will also be a POPAI DACH village as well.

Amscreen Signs Up Moto

Thursday, November 18th, 2010

Geny Caloisi

The UK’s largest nationwide digital media network owner Amscreen today announced a five year deal with motorway service area provider, Moto Hospitality Ltd. Over 100 digital signage screens will be installed into Moto’s forecourt stores and also into the WHSmith stores situated within these service areas. The deal will see screens installed into all 53 […]

Advertise with ESPN Entitlement Sponsorships

Thursday, November 18th, 2010

JP Biamby

Right now is the time to book strategic brand placements at the biggest sports venues across the country. Sports arenas host some of the largest digital billboards that allow fans to experience the action up close. Many even have digital flat screen panels strategically located throughout the sporting complex. Target the ultimate sports fans by […]

5th Digital Signage Conference, Munich

Thursday, November 18th, 2010

Adrian J Cotterill, Editor-in-Chief

We were definitely hoping that next year’s #DOOHBizKonf would not conflict with #viscomdus (this year #DOOHBizKonf was in October and was we think the best conference in 2010 by a long way). This year, the also excellent, #viscomffm was in November but #viscomdus switching to Dusseldorf every other year is scheduled to be October 13-15. […]

Corona Light Facebook Fan Page

Thursday, November 18th, 2010

Gail Chiasson, North American Editor

Clear Channel Spectacolor, a division of the world’s largest outdoor advertising company, Clear Channel Outdoor is helping Crown Imports, the exclusive U.S. importer, marketer and distributor of the Modelo beer portfolio, to learn just how popular its Corono Light brand is. A multimedia campaign highlights the Corona Light brand through the use of social, mobile […]

Traditional Media Boosts Brand Credibility On Social Media

Thursday, November 18th, 2010

Geny Caloisi

Joint research from Kinetic and JCDecaux has revealed that Facebook and other social media channels are becoming a natural partner for Out of Home (OOH) advertising in the same way that YouTube has extended the reach of TV commercials. The Social Pioneers study shows that 16-24 year old consumers see conventional advertising as a significant […]

The Arsenal Boys Done Good

Thursday, November 18th, 2010

Adrian J Cotterill, Editor-in-Chief

The Nielsen Company engaged Arsenal Media earlier this year to develop and execute a corporate communications project for the lobby of its executive offices in Wilton, Connecticut, north of New York City. The result is a very impressive project, as evidenced by the video case study Arsenal’s Denys Lavigne passed along… Nielsen Case Study – […]