Archive for January, 2011

2012 International CES

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

2012 International CES, 10th – 13th January in Las Vegas

OAA Morphs Into Outdoor Media Centre

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

Latest news from the UK “Formerly the Outdoor Advertising Association, the Outdoor Media Centre is the trade body for outdoor media owners”. So, new name and they also have a shiny new web site (which is a big, big improvement over the old one) see www.outdoormediacentre.org.uk

blowUP Media Take On Sales For Scarletmotion

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

blowUP media have taken on national sales for the Scarletmotion digital screens in the Midlands, UK. This follows the departure of Hannah Shire from Super-Novae who previously held the account. Super-Novae we believe will continue to represent the network for local sales.

Proxama Acquires Hypertag

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

Proxama, a mobile contactless payment technology provider, has just announced that it has acquired Hypertag. The Hypertag brand will be retained as will the senior management team and key staff who have transferred across. Hypertag will be the Proximity Marketing division of Proxama and Jonathan Morgan Managing Director, and Co-Founder of Hypertag will remain with […]

Lexus Goes To Great Lengths To Build Confidence

Tuesday, January 25th, 2011

Gail Chiasson, North American Editor

Digital out-of home screens are part of a new campaign to build consumer confidence in the strength of the Lexus. When you see five automobiles hanging in mid-air front-to-end one after the other suspended from a crane, chances are that you might think twice before parking underneath them. However, that’s the scenario in a just-launched […]

Lighthouse – Stand 11F70

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

#iseurope sees LED screen manufacturer Lighthouse Technologies exhibiting its latest panels for the installation and rental markets Two panels for the permanent installation market are the Impact 12 and Impact 16 – respectively 12mm and 16mm pixel pitch. The new panels have 6000 nits of brightness, making them ideal for any situation with high intensity […]

enVu Now in More Than 100 Malls

Tuesday, January 25th, 2011

Gail Chiasson, North American Editor

New York-based enVu, an out-of-home interactive media company, has announced more than 100 mall deployments of its immersive advertising platform, enSpire, within the top 20 designated market areas. “We started writing our press release a week ago with 101 deployments and have been adding almost daily since,” says Benjamin Mathieu, enVu CEO. “At the network’s […]

Lottery Signs & Wireless LED Jackpot Displays

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

Well we know that Amscreen have been pitching for the French Lottery business, see ‘Amscreen Short Listed For French Lottery‘ but it looks like their creative and marketing efforts in general are quite far along. A recent update to their web site says “Amscreen offer a variety of lottery signs that can be positioned within […]

Stefanie Aspiazu Joins Eyetease Media

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

Stefanie Aspiazu has joined Eyetease Media as Business Manager

Tweetup Stand #1.M32

Tuesday, January 25th, 2011

Adrian J Cotterill, Editor-in-Chief

Well a week today in Amsterdam (I’m in Montreal at the moment as I type) we will be kicking off our few days covering #ISEUROPE with a Tweetup which we are holding together with InAVate magazine on their booth, which is in Hall 1 stand #1.M32. If you are a blogger or a social media […]