DailyDOOH

A new campaign across Quebec by Rogers includes both digital and traditional out-of-home, including Cineplex theatre lobby screens, Captivate screens in elevators, Best Buy and Future Shop screens, and Metrovision screens in subway stations. The campaign’s message is an offer by Rogers allowing its customers to share their smartphone data bucket between their devices. “More […]

Canadian fashion chain Dynamite and its communications agency Cossette, Montreal, have integrated the growing-in-popularity QR code interactive marketing tool into an innovative campaign to promote Dynamite’s spring 2011 collection. This new platform pushes the boundaries of mobile communications, allowing use of a smartphone to scan a QR code and access the fashion designer’s contest. “The […]

For a second consecutive year, young designers in Italy have been invited to show their ideas about the future of retail. The best project will win the Think Tank Award. Last year, projects were shown to coincide with the designer week in Milan. This was, for instance, the first time MicroTiles were exhibited in Italy. […]

ISE 2011 which now seems like a long time ago was a good opportunity to catch up with members of the Italian Digital Signage Association, AssoDS. We used the Infocomm guest area to make a very smart and informal meeting to share feelings and to meet potential new associates. Like a Flash mob meeting we […]

Perhaps the only outdoor advertising company in the UK that doesn’t wish that digital would go away, Ocean Outdoor chose Valentine’s Day to announce a brand refresh – and very refreshing it is too. Branding agency Heavenly worked with Ocean Outdoor Marketing Director Richard Malton to create a new brand identity and positioning which more […]

We are working on a couple of book projects at the moment and our R&D folks have been playing around with Kindle and all that surrounds it – figuring out how easy it is to convert and publish documents, price and distribute them. As there’s no better way to see the advantages or limitations by […]

Le Moyne College in Syracuse, N.Y., is now using two solutions from X2O Media, Montreal-based full-service provider of software, network management, and content services for professional digital signage applications. With more to come. Installed by VIZIONefx, a digital communications integrator based in Baldwinsville, N.Y. X2O’s vClips interactive HD video kiosk is featured in the college’s […]

Matt Herren has joined Everwell, Atlanta-based producer and distributor of health-related video content, as vice-president of sales and business development, with the mandate to drive growth of ‘Everwell…Everywhere’, the company’s multi-platform distribution initiative. Herren joins Everwell from Information Television Network, a leading health content production company, where he oversaw international distribution, co-productions, and corporate sponsorship […]

Outcast Media has solidified its leadership position in the fast-growing place-based advertising industry today by announcing a formal merger with its year-and-a-half joint venture partner PumpTop TV, and an expansion into the fitness vertical through a merger with Health Club Media Network. Together, this combined network creates unprecedented scale by reaching on-the-go consumers in more […]

New York-based Adspace Networks, which ended 2010 on a high note with 60% sales growth (up 80% in Q4 versus year ago), expects to supersede this growth in 2011 with expansion into 40 new malls. With this expansion, the digital mall network will grow the company’s footprint to a total of 150 malls. “The addition […]