DailyDOOH

ISE2011 attracted a record 34,870 attendance to the Amsterdam RAI between 1-3 February. This total represents a 22% increase on last year’s figure, and is the highest attendance achieved by any standalone AV tradeshow anywhere in the world. Since the current floor space has already been sold out for next year, ISE organiser had already […]

ISE 2012 is being held 31st January 2012 to 2nd February 2012 in the RAI, Amsterdam. The Digital Signage Conference (DiSCO) is again being held the day before on the Monday 30th January 2012.

As we’ve said many times before our twitter analysis for an event could be summarised in one sentence – “make your hashtag as long as it needs to be in order for it to be unique, make sure you have only one (hashtag), promote the hell out of it and clamp down early on any […]

Kraft Foods recently launched a large scale digital out of home campaign, spanning several formats and including a live interactive poster at Euston mainline rail station. It is the second time JCDecaux’s Transvision screen has hosted a live copy campaign addressing individual members of the public on the station concourse with bespoke messages. Messages were […]

Eileen Preston, former marketing communications manager, Magenta Research, New Milford, Connecticut, has launched Evolv- Design, Marketing & Communications. Preston’s background includes more than 16 years of graphic and interactive design, so Evolv is an extension of her training ad background. She started in the music industry working for EMI and Capital Records doing CD packaging, […]

Omnivex put emphasis on its Moxie solution at #iseurope. The company’s president Jeff Collard said that the context of where digital signage is is more important than its content. We have been talking about digital signage as a fourth dimensional (4D) medium on DailyDOOH, so we agree with Collard. Content is very important, but digital […]

We stopped in last Friday to meet with Benoit Johnson, president of Vif Communications, Montreal, at the new Laurentian Bank branch in LaSalle, Que.. We had already written about the bank’s logo as a video wall In late January, but Johnson wanted to explain a bit about its workings and show us some of the […]

JCDecaux has launched the Stratford Digital Sail, located on the A11 commuter route on the edge of the Olympic Park. This high-profile digital display will enable advertisers to reach audiences visiting the Games, deploying multiple creatives and time-sensitive messaging. Mercedes and Channel 4 are the launch advertisers for the Stratford Digital Sail, deploying the state-of-the-art […]

Unfortunately we just learned of this as its ended, but thought it was worth mentioning that Bacardi was the first advertiser to take advantage of Panel Media & Marketing’s rollout of 3D screens in 10 of New York City’s most popular venues. These 3D screens can be viewed without the need for 3D glasses. Bacardi’s […]

Teo de Lange previously Sales Manager for CoolSign EMEA has joined Impuls.TV