Archive for February, 2011

Will Work For Love: Sreekanth Kumar, Haivision, Montreal

Monday, February 7th, 2011

Gail Chiasson, North American Editor

Sreekanth Kumar, who usually goes by the single name of Kumar, is a customer support engineer at Haivision Network Video, Montreal, where he is responsible for installations at customer locations, troubleshooting of customer issues and assisting in gathering customer requirements for future releases. Describe your personal work space. Walk into the Customer Engineering Center at […]

Love Content Gallery

Monday, February 7th, 2011

Geny Caloisi

During #iseurope I went along to visit the LoveContent gallery from The Screen, exhibiting in hall 10. The gallery was set up showing screens of different sizes – landscape and portrait, and was an excellent space to see how content works on the screens. There was, however, no story line or indication as to what […]

Increase Mobile Spending in 2011

Monday, February 7th, 2011

Gail Chiasson, North American Editor

The vast majority of client-side marketers, some 88% – say they will utilize mobile marketing in 2011, with 75% planing to increase their spending on mobile marketing initiatives by an average of 59% percent versus 2010, according to a survey from the Association of National Advertisers in partnership with the Mobile Marketing Association. In 2010, […]

MMA Forms IVR Committee

Monday, February 7th, 2011

Gail Chiasson, North American Editor

During the Mobile Marketing Association’s Consumer Best Practices Forum recently in Florida, the MMA www.mmaglobal.com announced the formation of the MMA Interactive Voice Response Committee. The Committee’s objectives are educating the marketplace, creating best practices and building standards around the effective use of interactive voice services in mobile marketing. As mobile marketing continues to become […]

Denise MacDonell Exclusive Interview

Monday, February 7th, 2011

Geny Caloisi

She’s only been with Harris 18 months, but since joining as director and general manager, digital signage, Denise MacDonell has been growing the company’s presence in the Digital Signage space. MacDonell is an entrepreneurial lady who loves taking a new business and helping it grow. Before working for Harris she had a rich experience at Corel […]

Digital Signage Round Table

Monday, February 7th, 2011

Adrian J Cotterill, Editor-in-Chief

Ou next Digital Signage Round Table will be with a live studio audience and will be filmed at #ScreenMediaExpo in May in London. Such is the demand we are hoping to be able to cater for about a 100 strong audience. We also have 2 new panelists joining us which is kind of exciting.

Cadbury Highlights TONI&GUY

Monday, February 7th, 2011

Adrian J Cotterill, Editor-in-Chief

Cadbury Highlights, the low calories drinking chocolate, is taking a three week screen and sampling campaign in TONI&GUY’s highest footfall locations. The campaign, booked by PHD through outdoor specialist Posterscope runs through to the beginning of March 2011 and targets TONI&GUY’s female focussed audience, driving awareness of the brand. Cadbury Highlights delivers a “chocolatey” taste […]

Digital Signage Life’s Good

Monday, February 7th, 2011

Geny Caloisi

LG Electronics had digital signage written all over its huge stand in Hall 11 at #iseurope last week. The company showcased several ways its monitors can be used for digital signage in different scenarios; from offices and pharmacies to their stretched displays for public transport applications and simple USB key operated screen for food stores. […]

All Day I Dream About Sex

Monday, February 7th, 2011

Adrian J Cotterill, Editor-in-Chief

Intel’s ADIDAS virtual shelf was just one of the many attractions on offer on their stand at #ISEUROPE. The implementation was, we believe, managed by Intel in-house technologists in cooperation with the Adidas in-store innovation team Taking the Samsung-let’s-put-screens-in-context one step further Intel had some of their booth staff kitted out in ADIDAS clothing (and […]

Digital Day Wall

Sunday, February 6th, 2011

Adrian J Cotterill, Editor-in-Chief

It may be between #ISEUROPE and #dse2011 but many will now be planning for the next big event in Europe, #ScreenMediaExpo in May in London. There’s more time to prepare for #CETW in its new Spring home of San Francisco which is not until April, and #ScreenMediaExpo which is not until May in London. BroadSign […]