Archive for February, 2011

Xtra Mart Convenience Stores GoGo Cast

Wednesday, February 23rd, 2011

Gail Chiasson, North American Editor

Cranston, Rhode Island-based GoGo Cast Inc. has announced an in-store partnership with Xtra Mart, for the use of GoGo Cast’s high definition Go-Screens in 150 Xtra Mart stores throughout Maine, New Hampshire, Rhode Island, Massachusetts, Connecticut, New York, Pennsylvania and Maryland. GoGo Cast’s dynamic digital sign and advertising solution will help Xtra Mart convenience stores […]

Hitachi To License Scala SignChannel In Japan

Wednesday, February 23rd, 2011

Gail Chiasson, North American Editor

Hitachi Ltd. and Scala Inc. have reached an agreement whereby Hitachi will hold an exclusive license to operate and resell Scala’s SignChannel low-cost digital signage software services throughout Japan. Hitachi is already one of Scala’s larger customers, having deployed more than 5,000 Scala-driven displays throughout Japan. Scala’s software powers Hitachi’s Mediaspace digital signage ASP services, […]

TargetCast Partners With Titan

Tuesday, February 22nd, 2011

Gail Chiasson, North American Editor

Well, what do you know! A tip we received – and didn’t quite believe – turned out to be right! TargetCast Networks Inc.’s new partner is Titan! We were privileged to have a multi-person conference call today with the senior executives of both firms where we were given the exclusive to a lot of background […]

TargetCast Rumours

Tuesday, February 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

Rumour Monday becomes Teleconference Tuesday as we try to get to the bottom of the TargetCast partnership / merger / acquisition (delete as applicable) news. We have a catch-up call with TargetCast at 1pm today PST. Whether any news wil be under embargo or not is another matter but watch this space.

The Minkus Puppetmaster

Tuesday, February 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

The disease that is Minkus Minkus is still unfortunately on everyone’s mind here in Las Vegas and one of the first things we could personally share with software vendors who were at #dse2011 was confirmation of the puppet master behind the madness. As we wrote back in August 2010 it appears that the business behind […]

Scala Introduces Intel Video Analytics

Tuesday, February 22nd, 2011

Geny Caloisi

Scala is now offering the measurement capabilities of Intel® Audience Impression Metric (Intel AIM Suite), with its Scala Ad Manager advertising management software. The underlying technology for Intel AIM Suite is Anonymous Video Analytics (AVA), which uses the Intel Core processor family and small optical devices connected to a digital sign. Intel AIM Suite software […]

More on The Wisconsin Institutes for Discovery

Tuesday, February 22nd, 2011

Gail Chiasson, North American Editor

We were able to get a great video that really shows the interactivity of the video walls at the new Wisconsin Institutes for Discovery we wrote about late last week. “The WID project has been an incredible journey and it’s such a rewarding feeling to see the final results,” says Sévan Dalkian, president, Float4 interactive, […]

Re-charging Kiosks In NYC Bars

Tuesday, February 22nd, 2011

Gail Chiasson, North American Editor

Hercules Networks has placed its goCharge cell phone free charging kiosks in 50 bars in New York City, all totally wrapped and sponsored by Bacardi international rum brand. The LCD screens display rolling advertisements picked by the brand. Because users wait while their phones charge, these advertising placements are valuable opportunities. As New York City […]

Astral Out-of-Home Launches MARK

Tuesday, February 22nd, 2011

Gail Chiasson, North American Editor

Montreal-based Astral Out-of-Home, one of Canada’s leading out-of-home advertising companies and a subsidiary of Astral Media Inc. has launched MARK, its exclusive geo-marketing intelligence service. Available to advertisers and agencies for both Astral’s traditional and digital properties, MARK provides a fresh, modern look at cities and the lifestyle and consumer habits of those who live […]

DGScreen Launches SaaS Digital Signage

Tuesday, February 22nd, 2011

Geny Caloisi

Israeli company DGScreen, a new provider of web-based, digital signage advertising systems, will launch its DGScreen SaaS (Software as a Service)  digital signage solution at #dse2011 DGScreen comprises the patented AdBox, a robust, compact media player which is simple to connect and easy to use.  Because it is a dedicated appliance, the AdBox doesn’t require […]