Adrian J Cotterill, Editor-in-Chief
This week’s ‘Outcast-PumpTop TV-HCMN Merger‘ story caused a bit of a stir, lots of comments, some virulent emails (which we won’t publish) and even a couple of phone calls. Outcast And PumpTop TV first announced a partnership back in June 2009 and have been in the news more recently with their ongoing dispute with fellow […]
Gail Chiasson, North American Editor
Montreal-based Newad has announced that it will invest $8 million in the next three years with the launch of a new generation of digital boards that company management says will consolidate its position as leader in indoor advertising in Canada, as well as pursue its growth plan. This innovative technology will be launched in the […]
Does anyone of us know the future of placed based digital out of home media buying? Recent consolidations and mergers in the place-based advertising industry might suggest that Bigger is Better. But, is it really? Some people might argue that ‘smaller DOOH networks and non-DOOH networks of various sizes have a better chance of delivering […]
Adrian J Cotterill, Editor-in-Chief
Yan Huybrechts who did a lot of pioneering digital work whilst at Heathrow Express has, according to an email received from the company this afternoon, left. We are told that “Following a recent reorganisation, Yan Huybrechts has elected to leave Heathrow Express with effect from Tuesday 15 February” There is no news where he has […]
Manolo Almagro, Q Division Managing Partner
The “Marketing Funnel” has been the mainstay for mapping consumer behavior and where brand’s should focus the majority of their media spend. We as an industry created a mashup version of the Funnel + the Customer Journey – to rationalize where digital OOH fits in the path to purchase. “The right message, at the right […]
Gail Chiasson, North American Editor
Birmingham, Michigan-based Gas Station TV, national away-from-home television network delivering a one-to-one consumer viewing experience, has announced major expansion plans for 2011, including doubling its network size in the next 12 months. While the privately-owned company doesn’t reveal numbers, GSTV’s CEO David Leider says that the company had triple-digit revenue growth in 2010 over 2009, […]
Adrian J Cotterill, Editor-in-Chief
Following on from yesterday’s news with regard Ocean Outdoor’s rebranding announcement, here is their own ad playing out at Westfield, London…
Russ Curry, Ministry of New Media
Three leading French associations, the SYNAFEL (Syndicat National de l’Enseigne et de la Signalétique – National Association of Sign Makers), the GPSF (Groupement Professionnel de la Sérigraphie Française – French Silk-Screen Printers Trade Group) and the Digital Media Association France (ex APCAD) signed a letter of agreement last Thursday to create the Federation of Visual […]
Gail Chiasson, North American Editor
British cellular telecommunications provider T-Mobile UK is using software from Concord, Ont.-based Omnivex Corporation within its call centers in the United Kingdom. The system displays the current RAG status view of the call center metrics in addition to other important information. (RAG is based on the traffic light system of red-amber-green to portray status of […]
Gail Chiasson, North American Editor
Kamar Shah has joined mySpark Technologies, Toronto-based developer of the mySpark Education Platform, as global vice-president of marketing and business development, with responsibility for building the company’s brand and developing strategic business partnerships. The mySpark Education Platform is an Android-based touch-screen tablet that seamlessly integrates with popular education-based learning management systems to provide what the […]
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