DailyDOOH

New research by British Telecom (BT)  found that British retailers are focussing their technology investment, on cost cutting and driving internal efficiencies over the next 12 months. The research also confirmed that customers are demanding more innovative technology to have a more rewarding shopping experience. Responding to these needs BT has launched BT Expedite. This […]

If you missed the fallen angels at London’s Victoria Station and you happen to be in or around Birmingham this weekend then we understand that they will be ‘falling’ again at Birmingham’s Bullring using Ocean Outdoor’s LED site there.

Customer Engagement Technology World will see signagelive’s first public outing of its ‘Spring 11’ release, which includes a new Layout Designer – referred to by those that have had a play as ‘Photoshop for Digital Signage’. The other major inclusion at CETW will be Cambridge, UK-based signagelive’s support for 42 languages using its ‘browser aware’ […]

Passers by at Victoria Station in London had a chance to interact with gorgeous angels, all be it only in a virtual manner. Lynx brought to the general public its Lynx Excite Fallen Angels ad on the first weekend of March. By standing on a hot spot, the public could experience a bit of augmented […]

In the midst of flashy Times Square with its numerous digital out-of-home boards, Hankook Tire America Corp., Wayne, New Jersey, has re-launched its popular tire-shaped billboard in a new marketing initiative that will make it a visual staple right in the center of America’s most famous intersection for at least one full year. The billboard, […]

Although we know there are all sorts of deals available, we don’t often see companies in the young DOOH industry publicly announce promotions, so found it interesting that Haivision is pushing this offer publicly and across the globe. Haivision, Montreal and Chicago, has launched a promotion whereby it will provide, for a limited time (ie. […]

Toronto-based Egencia, an Expedia Inc. company, has announced the upcoming launch of new mobile features and capabilities for business travelers and corporate clients. “In today’s fast-paced global marketplace, business travelers need immediate and relevant information combined with on-the-go functionality,” says Rob Greyber, president, Egencia. “Today’s announcement is just one step in our ongoing investment and […]

Move fast if you still want to get in on MediaPost’s 2011 Digital Out-of-Home Awards. The deadline was extended, but Friday, March 18, is your very last chance. The awards will be presented April 14 in New York following MediaPost’s Digital Out-of-Home Forum at the Sentry Center. Contact www.mediapost.com.

With CETW less than six weeks away, I spoke with Garry McGuire, CEO of Reach Media Group, about what we can expect from his much anticipated keynote address. Without giving too much away, Garry’s big on the power of digital out-of-home to engage, entertain and inform active consumers as they go about the business of […]

Amscreen, good eggs that they are, are once again supporting this week’s Comic Relief effort. It’s ‘red nose day’ this Friday for those readers NOT in the UK and not in the know and Amscreen have made a huge donation by giving free airtime. Amscreen will be displaying content for the charity across their forecourt, […]