Gail Chiasson, North American Editor
The Out-of-Home Marketing Association of Canada has announced changes to its membership structure to encourage other out-of-home companies as well as agencies, advertisers and suppliers to join the association. Until now, OMAC’s membership has been composed of Astral Media Out-of-Home, Pattison, CBS Outdoor, Lamar Transit Advertising, Metromedia Plus, Newad, Titan and Zoom Media. “OMAC has […]
Adrian J Cotterill, Editor-in-Chief
Harris Corporation briefed the press last week on what to expect from them at #ScreenMediaExpo which is a little over eight weeks away now which included new digital out-of-home (DOOH) functionality to support vertical markets such as retail, transport, leisure, corporate and sports and live event venues and the UK debut of its latest InfoCaster™ […]
A new study into augmented reality (AR) shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are. Augmented reality is a term for a camera enhanced view of a physical real-world environment, where virtual elements […]
Adrian J Cotterill, Editor-in-Chief
Problems continue to plague the Middle East and we don’t just mean for the tin-pot dictators. News reaches us that Digital Signage Middle East 2011 fresh from the more recent ‘Pay To Speak In The Middle East‘ scandal have now had to move the event entirely from its original April date (18th and 19th with […]
Last week the Toronto Transit Commission (TTC) announced appointment of Chris Upfold to the newly created role of Customer Service Chief. Chris comes to the TTC from the Transport for London (TfL) and may bring good news to the Toronto Digital Out Of Home Advertising community. From the onset in his first interview with National […]
Adrian J Cotterill, Editor-in-Chief
News just in from La Coruña. Malercorp SL will now only manage general IT contracts whilst a new company Maler Digital Signage Operations SL will pick up and continue with all current, future and prospective digital signage business. Luis R. Villafane Jr. Owner, Maler DSO told us “Maler DSO will exclusively concentrate on Managing DS […]
Adrian J Cotterill, Editor-in-Chief
Zoom Media and Marketing, one of the world’s largest and fastest-growing digital place-based media companies, has appointed Dan Rosenfeld to the newly created position of Director of Research and Insights. Located in Zoom’s New York office, Rosenfeld will lead all of Zoom’s US audience measurement and campaign effectiveness studies, while working closely with top advertising […]
Gail Chiasson, North American Editor
Montreal-based Zoom Media recently appointed Jeff Dyck as its new sales director in Toronto. Dyck has a 20-year background in advertising sales, marketing, and team leadership in the advertising and media industry with WIC Television Ltd., Baton Broadcasting and CTV, among others. For the past eight years he was director of sales for Canwest Media […]
Gail Chiasson, North American Editor
Spotlight Cinema Networks, a leader in targeted cinema advertising, has formed a dedicated exhibitor relations department, headed by Ronnie Ycong as vice-president. “The cinema advertising market has been very receptive to Spotlight since its launch last year,” says Jerry Rakfeldt, president. “Given this success, we felt that this was the right time to launch an […]
Gail Chiasson, North American Editor
New Milford, Connecticut-based Magenta Research, a leader in signal distribution and switching, has appointed Kevin Prince to the previously vacant position of president. Prince was previously COO for Chyron Corporation, a company he joined in 2005 as vice-president of strategic marketing. He then held various positions including senior vice-president of operations and senior vice-president of […]
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