Archive for March, 2011

I’m Switching Off For Earth Hour

Thursday, March 24th, 2011

Adrian J Cotterill, Editor-in-Chief

Clear Channel in the UK reminded us that it is Earth Hour this weekend (and there’s us thinking that the only important thing happening on Saturday is Sri Lanka versus England in the quarter finals of the cricket world cup). At 20:30 GMT on Saturday 26 March 2011, people all across the world are urged […]

The Buzz In Wimbledon

Thursday, March 24th, 2011

Adrian J Cotterill, Editor-in-Chief

What is it with Wimbledon at the moment? No sooner do we receive from local residents pictures of new screens popping up all over the place word also reached us today of a press launch at the new Superdrug Wimbledon store. We understand from local sources that the new store format includes screens as part […]

Sky Brings HD To Its DOOH

Thursday, March 24th, 2011

Geny Caloisi

BSkyB’s iconic Sky flagship store in London’s Westfield Shopping Centre has been given a digital signage facelift, to show its HD TV and 3D channels in better quality. Although the shopping mall only opened in 2008, Sky was aware that its digital signage hardware looked under-specified due to the high ambient light afforded by the […]

CKOne Ads Reveal More

Thursday, March 24th, 2011

JP Biamby

Once again, Calvin Klein’s new Get In the ckOne Box campaign, claims to be the largest digital initiative in the company’s history to date. It promises to engage consumers in 11 languages with an interactive user experience that offers you the opportunity to personalize your interactions with the brand and connect with other consumers at […]

Virgin Radio Paris

Wednesday, March 23rd, 2011

Russ Curry, Ministry of New Media

Digiwalkers and digiadvans out in force in Paris today for a campaign for Virgin Radio…

Coolsign’s Loss Is Scala’s Gain

Wednesday, March 23rd, 2011

Adrian J Cotterill, Editor-in-Chief

It looks very much like CoolSign’s loss is Scala’s gain as rumour has it that all round smart guy Drew Topel, formerly VP of Technology at CS Holdings (CoolSign) will be joining Scala shortly to run their US services team.

City Gateway Media Launch New Corporate Identity

Wednesday, March 23rd, 2011

Adrian J Cotterill, Editor-in-Chief

Nice to see City Gateway Media launch a new corporate identity and a fresh looking website. They used contemporary illustrator Johnny Voss we believe and set out to create a new image that reflected their open and straightforward approach to conducting business as one of the UK’s only pure digital Outdoor media contractor. Commercial Director […]

JiWire Encourages Donations For Japan

Wednesday, March 23rd, 2011

Gail Chiasson, North American Editor

There’s been an outpouring of support for the relief efforts following the disaster in Japan and the power of using mobile to support the cause is showing to be very successful. San Francisco-based JiWire is the latest company we’ve learned of that’s doing its part. The company is actively playing a role in helping people […]

DPAA Launches InfoCenter

Wednesday, March 23rd, 2011

Gail Chiasson, North American Editor

InfoCenter, Digital Place-based Advertising Association’s long awaited online search and discovery tool is now officially in operation after being launched March 22. InfoCenter allows advertisers and agencies to search a full listing of digital place-based networks by audience demographics and psychographics, audience and programming profile, venue profile, advertising format, research providers and a wealth of […]

Newad Choose Scala

Wednesday, March 23rd, 2011

Gail Chiasson, North American Editor

Scala, global provider of end-to-end software solutions for digital signage and advertising management, has announced a new installation for Ad Manager and Scala 5 with Newad, Canadian indoor advertising network. Scala Ad Manager will manage more than 20,000 digital and classic Newad boards in more than 2,500 establishments across Canada. The network delivers an impressive […]