Archive for March, 2011

Japan Quake Relief By Text Message

Tuesday, March 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

The UK’s Life Channel has teamed up with Universal McCann Birmingham and International Poster Management to run a Text Based Collection for the Victims of the Japan Earthquake The advert will feature across all three of The Life Channel’s networks (School, Malls and GP channels) for the next two weeks. The advert will appear on […]

Pattison Outdoor Acquires Onestop Media

Tuesday, March 22nd, 2011

Gail Chiasson, North American Editor

Onestop Media Group Inc., digital-out-of-home media company – active in seven different sectors – has become a division of Pattison Outdoor Advertising Inc., itself a division of the huge Jim Pattison Group and Canada’s largest out-of-home media company. Founded in 2005, Onestop Media Group owns and operates Canada’s largest portfolio of digital out-of-home advertising properties, […]

ADAPT Media Rebuilds Former OBN Affiliate Network

Tuesday, March 22nd, 2011

Gail Chiasson, North American Editor

ADAPT Media has made a fast leap to national digital billboards overnight, signing, with the help of Peter Irwin, former president/CEO of The Outdoor Broadcast Network, the majority of the former OBN affiliate network across Canada, and adding many new boards. The new ADAPT Digital Billboard Network will include many of the highly sought-after high […]

Canadian Digital Media In Big Movement

Tuesday, March 22nd, 2011

Gail Chiasson, North American Editor

In the last few hours, we’ve learned that: Pattison Outdoor Has Acquired Onestop Media Group; Scala will now manage Newad‘s indoor advertising network; AdApt has taken over all Outdoor Broadcast Network‘s affiliate boards across Canada. Watch this space for more news on each coming up today.

OpenSplash Steering Group

Tuesday, March 22nd, 2011

Andrew Neale

We’ve had tremendous interest from network owners, software vendors and perhaps most of all from screen manufacturers (no surprise there then, Ed) in the OpenSplash initiative. I believe Adrian has already made it public that the aim was to have a dozen or so ‘demonstrations’ running at #ScreenMediaExpo in May in London and it looks […]

David J. McKie Leaves Monster Media

Tuesday, March 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

Looks like David J. McKie has left his position with MONSTER MEDIA in London and setup a new business called ‘Our Digital Britain Ltd.‘ David told us exclusively “After running my own interactive business in North America for 5 years and almost 3 years at Monster Media the time was right for myself and my […]

Mood Media Breaks Into TV Advertising

Tuesday, March 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

Mood Media Corporation (TSX:MM/ LSE AIM:MM) has won a contract to produce television adverts for the UK’s number 1 sports retailer, Sportsdirect.com for 2011. The TV adverts will air throughout the year and will represent the retailer’s biggest entry in to the TV advertising market to date. The style of the adverts is designed to […]

LoveContent Annual Awards

Tuesday, March 22nd, 2011

Geny Caloisi

Celebrating the very best in digital-out-of-home campaign content and the digital advertising networks that support it, The Screen will host  the first LoveContent Annual Awards and exhibit the LoveContent Gallery at #ScreenmediaExpo 2011 (Earls Court on May 18th & 19th 2011). The awards, sponsored by specialist WPP agency SpaFax, will be held on the evening of […]

All Thirsty Angels Pass

Tuesday, March 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

Here we see Ocean Outdoor’s first augmented reality campaign running on their full motion New Street site which is located outside the Bull Ring shopping centre in Birmingham… The advert is of course part of Lynx Ignite’s Even Angels will Fall campaign first seen at London’s Victoria Station.

enVu Partners With CBL & Associates Properties

Tuesday, March 22nd, 2011

Adrian J Cotterill, Editor-in-Chief

enVu, a wholly-owned subsidiary of STRATACACHE of course announced today an exclusive partnership with CBL & Associates Properties, Inc. – one of the US’s largest owners and operators of regional malls and shopping centers. The newly formed partnership entails deployment plans for the immersive advertising platform, enSpireTM within select CBL shopping centers located throughout the […]