DailyDOOH

Nice execution of an interactive kiosk at Mediapost’s DOOH Forum and awards.. This brushed metal digital out of home kiosk included sound with video.

I was excited, no make that interested to see a post over at MediaPost entitled Okay, Scratch DOOH, Make that IOOH. The ‘I’ is for Interactive.

Debbie Reichig, Senior Vice President of Business Development and Marketing at Clear Channel Outdoor is participating on the Gauging DOOH Campaign Effectiveness panel at MediaPost’s Digital Out of Home Forum today. The panel will explore how to measure and value the effectiveness of digital place-based advertising campaigns from a variety of perspectives: Planner, Buyer, Researcher, […]

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Taipei International Flora Exposition features interactive digital signage on its “Pavilion of the Future”. The fifteen displays installed had to be industrial-grade, providing stable services in sub-optimal conditions, such as the dampness created by fog sprays designed to keep the floral arrangements fresh. Advantech was selected by the Flora expo management team and charged with […]

Montreal-based Astral Out-of-Home, a division of Astral Media Inc. and one of Canada’s leading out-of-home advertising companies, has added four more digital faces in the Greater Toronto Area and three more digital faces in the Montreal region, bringing the total number of digital faces to 39 across its entire network in Toronto, Montreal and Vancouver. […]

US Digital signage software publisher Media Sign Pro has announced they will be releasing version 4.0 of Media Sign Pro software for Mac-based digital signage this spring. The company, which launched in July 2010, specialises in Mac-based digital signage solutions. Lee Chris, President of Media Sign Pro explains that one feature will include social networking […]

Why have a boringly normal lecture theatre on the show floor at an exhibition and have it setup in ‘traditional style’ when you can have a circular hub? – a bit like the Roman Senate we thought with bench seats surrounding the podium in the middle. Well, that’s exactly what they used at the #GadgetShowLive […]

Strangely enough for a gadget / consumer type show there were not enough, I mean there were not very many scantily clad girls on exhibitor’s booths at #GadgetShowLive this week. Perhaps the gadgets are ‘sexy; enough for the average punter. Anyway, #ScreenmediaExpo organiser Mark Pigou has said if we good enough he might arrange for […]

This wall by Samsung with a dozen or so Galaxy Tabs didn’t really work or have any impact at the #GadgetShowLive being held this week at the NEC, Birmingham… Our instant thought was just think what could be done if you had enough of the Tabs and used the MIT Junkyard Jumbotron Technology. An opportunity […]