DailyDOOH

In a panel, entitled Talking TV Upfront: Strong Markets, New Digital Video Competitors and Opinions, at Media Magazine’s 2011 Outfront Conference, a panelist of digital media buyers and planners discussed how TV advertising is increasing and works great in collaboration with digital out of home, online, mobile and social media. Discussions on the need for […]

Following customers’ feedback, signagelive is adding new features to its signagelive platform from today (Thursday 14th April. The web-based administration tools platform, which can be managed over IP either from a Mac; PC; Linux or Android device, will now have full Cross Browser and Platform Support. Signagelive has also been updated to support multiple languages, […]

What it is exactly about this graph pictured below that has Chief Research Officers from Fortune 500 companies up in arms at this week’s Media Magazine’s Outfront Conference. Answer: Disruption. The issue at hand is that there is a disconnect, or discrepancy between research data which reports the amount of time people spend viewing TV […]

We’ve promised ourselves that we will broaden our horizons in 2011 and 2012 and do more shows (not less), be more varied in our outlook and of course (still) continue our (hopefully) high quality of reporting. To that end some of our team have been in Birmingham, England for the last few days covering the […]

The 2011 day-long forum focused on the DOOH sector and presented in New York by trade publisher MediaPost is being held tomorrow (April 14, 2011) in NYC. Our NYC contributor JP Biamby and myself will be covering the event on behalf of the team. The forum is designed to help marketing executives understand the rapidly […]

The problem with having your so-called ‘partners’ exhibit for you at events is that if they pull out you can end up with no representation at tbe best shows. We hear that both NanoLumens and Prysm are going to miss out on showcasing their wares at #ScreenMediaExpo in May. This is a real shame as […]

Ayuda Media Systems and YESCO Electronics announced this week at the OAAA/TAB 2011 National Convention that they intend to develop Ayuda’s Splash™ platform as a Content Management System (CMS) and digital player alternative for their electronic billboards. The partnership will afford network operators using YESCO signs access to Ayuda’s digital CMS direct from YESCO, while […]

C-nario’s digital signage software, C-nario Messenger, is being implemented in Moscow’s One Window project, a municipal initiative to improve citizen services. C-nario Messenger drives digital signage networks that are installed in regional service centers across Moscow. The One Window project, begun in 2008 and slated for completion in 2012, encompasses Moscow’s 10 administrative regions (okrugs). […]

UK:  The Cuckoo Wharf in Birmingham, is boasting one of the largest LED displays. The 96-sheet LED display, measuring 12 meters wide and three meters high was installed and integrated by Concept Sign and Display (CSD). The screen is not just silent, it  comes with surround sound. Scala Certified Partner CSD, provided a comprehensive integration […]

New York-based Adspace Networks, owner and operator of the Adspace Digital Mall Network, has created a prototype with Telmar, a leader of advertising and media information services, allowing brands and their ad agencies access to product research and attitudinal data about Adspace mall shoppers. For the first time, media planners and researchers have access to […]