Archive for April, 2011

Most Interesting Man Appears

Wednesday, April 6th, 2011

JP Biamby

Dos Equis‘ ad campaign superstar, The Most Interesting Man In the World made an appearance in string of video clips included in a session at the ANA’s 2011 Brand Conference presented by The New York Times. The theme of this year’s conference was Building Brands In the Age of Transparency and Relevancy. This one particular […]

i-bank Greece (Video)

Wednesday, April 6th, 2011

Adrian J Cotterill, Editor-in-Chief

In 2011, two more i-bank stores will open their doors in Thessaloniki, Greece but thanks to the Beaver Group video you can experience it right now… Working with Allen International, Beaver Group produced the content.

IAB Canada Announces New Mobile Council And Partnerships

Wednesday, April 6th, 2011

Gail Chiasson, North American Editor

The Interactive Advertising Bureau of Canada announced yesterday (Apr. 5) the launch of its new Mobile Council, as well as new partnerships with the Mobile Experience Innovation Center and OCAD University, to drive Mobile Marketing research, education and innovation in Canada. The Mobile Committee, which has been operating under IAB Canada’s Emerging Platforms Council since […]

‘Hello Boys’ Poster Tops Outdoor Hall of Fame

Wednesday, April 6th, 2011

Geny Caloisi

Eva Herzigova and Lord Kitchener have both made the top three of the Outdoor Hall of Fame competition by The Outdoor Media Centre, the trade body for outdoor advertising. The public has voted for their favourite iconic ads from the last five decades with over 10,700 votes being polled. Eva Herzigova’s Wonderbra ad attracted the […]

Enhancing The Gameday Experience

Wednesday, April 6th, 2011

Gail Chiasson, North American Editor

Ping HD and LG Electronics USA, joined with the World Champion San Francisco Giants to launch Ping HD’s digital menu board system at AT&T Park. Ping HD, a leading provider of digital communication solutions for the sports, convention and entertainment industries, has initially installed its digital menu board solution in 11 concession stands across all […]

US Cine Uses Christie Managed Services For Digital Signage

Wednesday, April 6th, 2011

Adrian J Cotterill, Editor-in-Chief

Rave Motion Pictures, the fifth largest chain of movie theaters in the US, a longtime user of Christie projectors, has inked an alliance with Christie Managed Services (CMS) to service its entire Lobby Entertainment Network (LEN). “As a large and decentralized operation, we were having a hard time finding a good outsourced provider for our […]

Quiet, Please!

Wednesday, April 6th, 2011

Gail Chiasson, North American Editor

Latest digital out-of-home installation by TouchPoll KC, Kansas City, is a project for the North Independence, Missouri, branch of the Mid-Continent Public Library that uses a 32′ Elo touch screen, an AOpen media player and a Brown Innovations speaker dome hung from the ceiling that directs the audio down to the listener from the touch […]

i-bank, Greece’s New Banking Experience

Wednesday, April 6th, 2011

Geny Caloisi

In Athens, a new concept for banking has opened which brings together the best elements of a successful retail space, with banking services in a comfortable contemporary space. The new i-bank store, operated by the National Bank of Greece is a sleek and stylish store concept from Allen International, in which the technology and services […]

Go Wild In The Country (Bow Wow Wow)

Wednesday, April 6th, 2011

Gail Chiasson, North American Editor

Canada has another new digital billboard network with the launch of Wild On Media’s 36 screens located all across the country. Wild On Media’s new Video Billboard Network is now ready to attract national advertising campaigns – and to assist advertising agencies and their clients in the creation of such campaigns – to reach a […]

Sticky: Will Work For Love: Jill Krogman, Daktronics, Brookings, South Dakota

Tuesday, April 5th, 2011

Gail Chiasson, North American Editor

Jill Krogman is an account manager for Daktronics in the Billboard Division, responsible for business development and relationship management with digital outdoor companies. Describe your personal work space. Daktronics is ever evolving and, to keep nimble, we all sit in easily changeable cubicles. This allows for key work groups to be together to share ideas. […]