Archive for June, 2011
Friday, June 3rd, 2011
Adrian J Cotterill, Editor-in-Chief
Whilst we have seen it being built and tested on our regular trips by car out of London JCDecaux this week officially unveiled the i, a new Première digital site on London’s Cromwell Road. Ford is the launch advertiser in a campaign booked through Kinetic and Mindshare. Measuring 5 metres x 5 metres, the i […]
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Friday, June 3rd, 2011
JP Biamby
One of the most creative and innovative uses of DOOH that I have seen in a while is McDonald’s Pick & Play executed by DDB in Stockholm. Using spectacular digital signage, consumers were encouraged to play Pong to win a coupon for a free item of their choice at a local McDonalds Restaurant. No download […]
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Friday, June 3rd, 2011
Geny Caloisi
Pronto Copec, Chile’s largest petroleum distribution company with a ninety sites network throughout Chile, is using Onelan digital signage to bring its stores to the 21 st century. Pronto Copec wanted to replace its plastic printed posters and menu boards with a more cost effective and flexible solution that would allow it to update the […]
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Friday, June 3rd, 2011
Adrian J Cotterill, Editor-in-Chief
#InfoComm11 is a great opportunity for us to talk OpenSplash with screen manufacturers (two meetings booked already), hardware folks (three meetings booked already) and those Digital Signage Software Vendors who don’t want to hang draw and quarter us. Quite a few of the OpenSplash Steering Group will be on hand during the show. Bryan Crotaz, […]
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Friday, June 3rd, 2011
Adrian J Cotterill, Editor-in-Chief
Banks are not doing enough to make their branches welcoming and are failing to effectively inform their customers of products and services, according to a study released today by in-store media specialist, Mood Media Corporation (TSX:MM/ LSE AIM:MM). In a separate announcement from the Cotterill Research Institute it was announced that bears crap in the […]
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Thursday, June 2nd, 2011
Adrian J Cotterill, Editor-in-Chief
Digital Sign Asia Expo 2011 is happening 13th – 16th October in Bangkok, Thailand. Co-organized by Asia Sign Association (ASA- with 8-country members in Asia), Advertising Sign Producing Association, Out of Home media club, Thai Inkjet Club and Thailand Convention & Exhibition Bureau.
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Thursday, June 2nd, 2011
Adrian J Cotterill, Editor-in-Chief
Westfield Stratford City is a GBP 1.45 billion development which opens in September 2011 comprising 1.9 million sq ft of retail and leisure as well as 1.1 million sq ft of office space, three hotel and homes. It’s also conveniently located adjacent to the Olympic Park and will form the prestigious gateway to the Olympic […]
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Thursday, June 2nd, 2011
Adrian J Cotterill, Editor-in-Chief
Everyone fell in love with Анна Кузина from Digisky shown below speaking to MinQii’s Ronni Guggenheim and Scala’s Alain Bodenstedt… We weren’t privy to the conversation but we think Alain is closing his eyes as Ronnie tells Anna what he just told Alain “this (Enqii – Minicom Digital Signage merger) changes nothing, YOU must still […]
Posted in Scuttlebut | 1 Comment »
Thursday, June 2nd, 2011
Gail Chiasson, North American Editor
The Mobile Marketing Association is calling for nominations for its Annual Global Awards Program, recognizing the industry’s exceptional campaigns, companies and people who have made mobile a successful media channel. Now in its seventh edition, the MMA presents its annual industry awards to recognize significant contribution within the global mobile marketing industry. Nominations for the […]
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Thursday, June 2nd, 2011
Adrian J Cotterill, Editor-in-Chief
Ronni Guggenheim, President of Minicom Digital Signage / EnQii and OVAB Europe Vice President of course would NOT be drawn on the new name of the company but nevertheless (we have to admit) he gave a good conference speech at Конференция Digital Signage – Альтернативы нет in Moscow this week … We continue to say […]
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