Archive for July, 2011

Canada’s Wonderland Mountain Becomes A Screen

Wednesday, July 13th, 2011

Gail Chiasson, North American Editor

While this isn’t the usual digital out-of-home, we were quite fascinated learning about the special Starlight Spectacular developed as part of the 30th Birthday Celebrations for Canada’s Wonderland, Toronto’s major theme park. Artists at Tantrum Design & VFX, Toronto, created the vibrant display of stunning visuals that bring the entire mountain, a permanent part of […]

TIME On The TouchPad

Wednesday, July 13th, 2011

Gail Chiasson, North American Editor

Time Inc. has created TouchPad editions of its titles TIME, FORTUNE, PEOPLE, and SPORTS ILLUSTRATED – some of America’s best known magazine titles – with the Tablet Publishing Solution of WoodWing Software, a leader in the multi-platform tablet-publishing world based in Zaandam, The Netherlands. WoodWing’s Tablet Publishing Solution is comprised of the cross-media publishing system […]

iGotcha Media Launches iGotcha Golf

Wednesday, July 13th, 2011

Gail Chiasson, North American Editor

Montreal iGotcha Media, developer of innovative digital signage solutions for out-of-home advertising, has broadened its business with the launch of the iGotcha Golf Network and announcement of an exclusive partnership with the National Golf Course Owners Association of Canada. Sixteen golf clubs – so far, all in Quebec – have already joined the iGotcha Golf […]

Sharing Anglo-Saxon Treasures

Wednesday, July 13th, 2011

Geny Caloisi

The Staffordshire Hoard, the largest collection of Anglo-Saxon gold and silver metalwork ever found, is on tour around England thanks to the efforts of Birmingham City Council and Stoke-on-Trent City Council. The collection, consisting of nearly 4,000 items that are nearly all martial or warlike in character, is not only shown in vitrines but also […]

#smics2011 Facebook Misunderstands

Wednesday, July 13th, 2011

Adrian J Cotterill, Editor-in-Chief

Apart from the obvious, being able to spend two days in Monte Carlo, one of the big draws for me personally in attendng the Social Media Marketing and iCommerce Summit 2011 was the day two keynote by Tim Campos, Facebook CIO. How dissappointed I was then with that but how lucky how great day one […]

CBS Outdoor One New Change

Wednesday, July 13th, 2011

Adrian J Cotterill, Editor-in-Chief

CBS Outdoor UK last week announced that it now has a five year contract with Ivista Ltd to market and sell digital advertising at One New Change in the City of London. There are 10 screens already installed and a further four planned for installation. The contract is forecast to be worth in excess of […]

outdoorplus Launches The Eye, Holborn

Wednesday, July 13th, 2011

Adrian J Cotterill, Editor-in-Chief

outdoorplus has just launched to market yet another new spectacular Digital opportunity in the heart of London. The Eye, Holborn is we believe, set to become iconic because of its exclusivity and its scale in an area previously devoid of any form of large format OOH. It stands at the border between the City of […]

#smics2011 @briansolis San Francisco, CA

Tuesday, July 12th, 2011

Adrian J Cotterill, Editor-in-Chief

One of the two best speakers by far at #smics2011 was Brian Solis shown in full flow here… The words on the screen behind him is a ‘word cloud’ gathered on various social networks describing an airline (that he politely would not name). Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis […]

Huffington Post Tweet Campaign

Tuesday, July 12th, 2011

Adrian J Cotterill, Editor-in-Chief

To promote the launch of the UK edition of the Huffington Post, the US news and current affairs website, Out of Home communications agency Posterscope, creative agency MBA, media agency Total Media, OOH media owner JCDecaux and Place-Based Social Media provider LocaModa have partnered to create and implement a dynamic digital OOH campaign that reflects […]

DSE 2012 Calls for Speaker Proposals

Tuesday, July 12th, 2011

Gail Chiasson, North American Editor

With Digital Signage Expo scheduled for March 6-9 at the Las Vegas Convention Center, DSE is now accepting speaker proposals for the 2012 Educational Conference. To ensure that the DSE 2012 seminar program includes topics that are relevant, timely and useful to attendees, DSE organized seven educational committees comprised of industry experts who volunteered to […]