DailyDOOH

We get all of our strategy business by word of mouth so it’s especially nice (and in this case totally unexpected) when we get a glowing reference from well respected engineer and all round nice guy Bob Rushby (the co-inventor of MicroTiles but now retired from his role as CTO at Christie Digital and busy […]

Each year the UK’s MediaGuardian (a great Monday morning read by the way) publishes a list of the 100 most powerful people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR (phew). Last year our good friend Herb Kim made it in at number 83 and this year we noticed that […]

Are these the awards we are looking for or are they just another pumped up, over hyped, farcical attempt at ‘a bit of fun’ as the Earl of Knobworth would say or a nod and some pretence of impartiality and then full on promotion for attached / relevant show? I think it is safe to […]

How better to promote your new 3D smart phone than by using 3D screens? Well, LG is doing just that for the launch of its new Optimus 3D, the first smartphone to launch with a “glasses-free” 3D display. A large campaign has been launched in the UK and Europe where LG, Car Phone Warehouse,  3D […]

Having heard earlier this month that Montreal-based Hartco had invested $6 million in ScreenScape Networks Inc., an online service for engaging audiences in public places through the use of Internet-enabled digital displays, we had a chat with both Kevin Dwyer, ScreenScape’s president and CEO, and Mark Hemphill, chairman and founder, about its plans. We reached […]

Because Cisco have their head in the clouds when it comes to digital signage and digital out of home we doubt that the truly senior Cisco people know how hapless she really is but we’d put a lot of money on Janice Le Litvinoff, Cisco’s Senior Director and General Manager, Digital Media Systems Business Unit […]

New York-based Screenvision, innovator in cinema advertising, has made two new long-term agreements with Clearview Cinemas and Pacific Theatres, thereby solidifying its presence within the top two DMAs in the country, New York and Los Angeles. The deal will expand Screenvision’s digital network through the digitalization of the Pacific Theatres’ screens and networking the Clearview […]

It’s all about transparency! And an all-out use of social media. Domino’s Pizza is going full out where many would fear to tread, by running a billboard in Times Square that shows customer comments – good and bad – about its product. An electronic ticker displays in real-time what consumers really think of the brand. […]

The Mobile Marketing Association announced last week that Mojiva Inc. , parent company of Mojiva , a leading mobile ad network, and Mocean Mobile, mobile ad serving standard, has joined the MMA as a Global Premium Member. Mocean Mobile will collaborate with the MMA to develop a mobile sales training program for publishers, which will […]

Heineken has integrated a recent TV campaign in Japan – also widely shown in the UK, Ed, with a very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation. The large branded LED screen displayed the commercial and instructed pedestrians where to […]