Archive for July, 2011

DSA’s Digital Signage ROI Calculator

Thursday, July 21st, 2011

Gail Chiasson, North American Editor

The Digital Screenmedia Association has released a first version of the DSA ROI Calculator to its members for review and comment. “Return on investment is a critical factor in the planning and measurement of digital screen media networks,” says Matt Schmitt, president, Reflect Systems, Dallas, and chair of the DSA ROI Task Force. “Understanding the […]

What Makes The Perfect Conference?

Thursday, July 21st, 2011

Adrian J Cotterill, Editor-in-Chief

There may not be such a thing as a perfect conference but there is certainly no harm in trying and to be fair we’ve been to many (conferences) that have been damn close. Today as I lay in a hospital bed recovering from yet more plastic surgery I thought it worthwhile to list what we […]

@mediasignage Are Arseholes

Wednesday, July 20th, 2011

Adrian J Cotterill, Editor-in-Chief

Obviously not content in spamming their way through the US web directory, see the post ‘Dumbasses at MediaSignage still hard at work irritating people‘ over on the much respected† Sixteen:Nine site, news comes in this week that Eric and Co. at @mediasignage are now ploughing their way through Europe with unwanted emails to web servers… […]

#AVawards 2011 Finalists (List)

Wednesday, July 20th, 2011

Geny Caloisi

The #AVAwards 2011, which is to be held on Friday 30 September this year, has released its shortlist. Digital Signage featured in three categories: DS product of the year, Digital Signage project of the year and Digital Signage manufacturer of the year. The nominations are: Digital Signage Product of the year Datapath – x4 Wall […]

Why Should I Follow You On Twitter?

Wednesday, July 20th, 2011

Adrian J Cotterill, Editor-in-Chief

One of the great tips we picked up at #smics2011 in Monte Carlo last week was to ask yourselves a simple enough question “Why Should I Follow You On Twitter?” It makes sense of course to give people a REALLY GOOD reason. Ours we think is simple enough; “follow us and you get all the […]

#AVAwards Shortlist (Soon)

Wednesday, July 20th, 2011

Adrian J Cotterill, Editor-in-Chief

News just in that @signagelive has been shortlisted for the ‘Digital Signage Manufacturer of the Year‘ by @AVMag This year’s AV Awards Ceremony takes place at the Hilton on Park Lane Hotel, London on Friday 30th September 2011.

ESOMAR’s Social Media Research Guideline

Wednesday, July 20th, 2011

Gail Chiasson, North American Editor

While social media research is an emerging and valuable area of research used widely by both companies and public bodies in listening to the consumer voice, it has also attracted media attention because of consumer concerns that they are being observed or tracked without their knowledge. Researchers must conduct this work professionally to protect the […]

Posterscope NFC ‘Mobile Gratification’

Wednesday, July 20th, 2011

Gail Chiasson, North American Editor

Near Field Communications technology arrived on the streets of New York and Los Angeles this week, thanks to a convergent partnership amongst several key communications experts, media, technology and content providers. Hyperspace, the digital and innovations division of the Out-of-Home communications agency Posterscope USA, partnered with Proxama, leading NFC technology solutions provider, and Nokia as […]

The NYC #CETW Keynote

Wednesday, July 20th, 2011

Adrian J Cotterill, Editor-in-Chief

Rumour is that the mighty Cohen on Content is likely to be one of the keynote speakers over the two days. The East Cast event is being held November 9-10, 2011 at the Javits Convention Center, New York, NY

Carlipa Ads Two New Networks

Tuesday, July 19th, 2011

Russ Curry, Ministry of New Media

Carlipa has recently expanded its ad-sales agency activities by teaming up with Atlanteam and JOA. Atlanteam operates multi-media sites: mainly internet connections in eight European airports – Paris-Orly, Paris-Charles de Gaulle, Nice, Marseille, Lyon, Basel-Mulhouse, Beauvais and Brussels-Charleroi. The Atlanteam network currently has 300 (computer) screens and plans to expand in the near future. The […]