Today’s London Evening Standard carried this story… … saying that the cost of advertising at Piccadilly Lights has doubled and is only set to get more expensive as the Olympics approach.
Adrian J Cotterill, Editor-in-Chief
We’ve always said that digital posters from the big OOH folks (already connected to the Interweb of course) could benefit consumers and the brands from having a free Wi-Fi router attached also. There’s no sign of that practice happening in any meaningful way at the moment but the habit of sticking electrical gadgets to static […]
At the #mwl2011 InStore show a few weeks ago Digital View had a simple but effective stand, where its players and products were displayed on a tall desk, easy to use and approachable. Above is a video they produced demonstrating its products with their varied interactive functionalities. We like
Adrian J Cotterill, Editor-in-Chief
The mark of any good business is one that keeps innovating, indeed, morphing if necessary into something else. We reckon that Fleetscreen (described below) could easily be as big, if not bigger than digiadvans. Fleetscreen, we are told, was born out of the frustration which both public and private sector suffer whilst communicating messages to […]
Gail Chiasson, North American Editor
Wireless Ronin Technologies Inc., Minneapolis-based marketing technologies provider, has been named one of three providers that will offer a digital signage solution to Ford Motor Company’s Ford and Lincoln dealerships. Wireless Ronin and Alteris Group have teamed up to create Alteris Group Powered by RoninCast to offer Ford and Lincoln dealerships with a service menu […]
Self service kiosks in banks have been talked about for a while. Some banks have interactive solutions that provide mainly information for customers, but what about closing the deal there and then? Well, in general, when passwords will not do, a signature is required. Signing the required documents normally happens either at home, and then […]
Czech Auto manufacturer Skoda is using ‘imotion’ digital signage screens from Infinitus for a promotion campaign at and around Prague City Museum. Skoda has participated in financing the renovation of the museum and this campaign has been designed to promote its Skoda Yeti car line as well as to showcase its social responsibility drive campaign. […]
Gail Chiasson, North American Editor
The Mobile Marketing Association will host a full-day workshop on The Fundamentals of Mobile Marketing Success on August 3rd in Chicago. Designed for beginner to intermediate mobile marketers, the workshop will offer tactical takeaways and best practices for increased customer engagement and bottom-line impact. Participants will leave with: An overview of the mobile consumer including […]
Gail Chiasson, North American Editor
Mobile internet users around the world are increasingly using their phones to research products and make purchases, according to a study by OnDevice Research, London, in nine countries on behalf of trade organization MEF, the global community for mobile content and commerce. We learned from the World Advertising Research Center that a total of 8,530 […]
Adrian J Cotterill, Editor-in-Chief
For a second year McCann Systems has ingeniously integrated Christie MicroTiles into an attention-grabbing display for the 20th annual AICP Show, The Art & Technique of the American Commercial, hosted by the Association of Independent Commercial Producers (AICP) which premieres each year at New York’s Museum of Modern Art (MoMA.) before travelling on to high-profile […]
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