Archive for July, 2011

#smics2011 New York City

Monday, July 18th, 2011

Adrian J Cotterill, Editor-in-Chief

Following on from the incredibly popular #smics2011 held in Monte Carlo last week news reaches us that there are plans for another event in New York City sometime between October 3rd and 11th.

#DSinvestor Early Bird Registration

Monday, July 18th, 2011

Gail Chiasson, North American Editor

There are ONLY two weeks left to register for the Strategy Institute’s 6th Digital Signage Investor Conference and save USD 400 (early birds need to register prior to July 29th). Garry McGuire, CEO, Reach Media Group, San Francisco, and François de Gaspé Beaubien, chairman and chief coaching officer, Zoom Media, Montreal, will be keynoting the […]

Don’t Ignore The D In DOOH

Monday, July 18th, 2011

Geny Caloisi

Following on from the success of last year’s ‘Live Creative Competition‘ Ocean Outdoor has this year teamed up with Brand Republic to launch the Art of Outdoor Digital competition to find the best creative work in digital outdoor advertising, including full motion, subtle motion and interactivity. Ocean is inviting submissions from the creative community, with […]

GoGoCast’s Paolo Gets Key Appointment

Monday, July 18th, 2011

Gail Chiasson, North American Editor

Brickhouse Holdings LLC., a new management and holding company, has appointed David Paolo, GoGoCast Inc.‘s president and CEO, as managing director of its newly formed $10 million Rhode Island Technology Fund. Paolo remains president and CEO of GoGo Cast Inc. digital out-of-home firm. Brickhouse Holdings will use his more than 20 years experience as a […]

Feelin’ That Quebec Vibe

Monday, July 18th, 2011

Gail Chiasson, North American Editor

The Media Merchants recently worked with communications agency Cossette Montreal and Jump Studios to bring a little bit of Quebec to Toronto. In late June, they unveiled a Quebec Tourism Object Mapping in the heart of Toronto’s historic Distillery District and on the corner of Adelaide and John Streets. The campaign engaged passersby with videos […]

Burkett Media Choose Watchfire

Monday, July 18th, 2011

Gail Chiasson, North American Editor

Burkett Media, a growing independent billboard company in Austin, Texas, selected Watchfire Digital Outdoor to manufacture its third digital billboard, now located on Clear Creek Road across from the regional Metroplex Hospital in the fastest growing section of Killeen, Texas. The 10‘x36’ billboard was completely leased prior to installation. This Watchfire digital billboard is located […]

Get Your Balls Signed Here

Monday, July 18th, 2011

Geny Caloisi

Outside the legendary MLB Fan Cave in New York, sports fans have a chance to participate – for the first time ever – in a MLB ball vending storefront experience, powered by Foursquare. When triggered, the one-of-a-kind storefront dispenses an official MLB baseball to the user and a few lucky baseball lovers will receive an […]

Order Online Today, Enjoy Today

Sunday, July 17th, 2011

Adrian J Cotterill, Editor-in-Chief

The UK’s leading Multi-Channel retailer Argos has incorporated the flexibility of Digital Out Of Home advertising as part of a GBP 4 million new ‘order online today, enjoy today’ ad campaign. The campaign by CHI & Partners, Mindshare and Kinetic went live late last week across London BUT it will be promoting water pistols and […]

Ströer In Talks To Acquire ECE flatmedia

Sunday, July 17th, 2011

Adrian J Cotterill, Editor-in-Chief

We understand that the German OOH powerhouse Ströer Out-of-Home Media AG is all set to make an acquisition. There have been some wild rumours circulating on who the intended victim target actually is but we understand from good authority that it is more than likely ECE flatmedia GmbH. The two companies are at this moment […]

Digital Signage Best Practice Award

Saturday, July 16th, 2011

Adrian J Cotterill, Editor-in-Chief

As a past judge it’s safe we think, for us to say that the most coveted Digital Signage Award is surely this one, put together by Thomas Dockter and the folks at Viscom. In this competition, prizes are awarded to particularly efficient, creatively implemented, innovative and successful digital signage projects. Better still, the actual display […]