DailyDOOH

The Digital Place-based Advertising Association is taking an industry presentation geared for agency media planners on the road, where it aims to sell the Power of Digital Place-based Media. “The aim is to help grow the industry,” says Susan Danaher, DPAA president. “We want to show how Digital Place-based fits into the mix.” The entire […]

Canada’s annual Digi Awards are open from entries, with an Early Bird rate for entries ending this Friday, Aug. 12. These awards honour the best in digital companies in numerous categories, including Mobile and Social Media, although there is little recognition given to the Digital Out-of-Home/Digital Place-based sector. This year, one entry to the Digi […]

We had a chat with Dominick Porco, chairman and CEO of AdSpace Networks, New York, who tells us that the company is having a good year, with record revenues set for both September and October. Helping that are the 30 new malls added in 2011, mainly in the top 10 DMAs, and bringing AdSpace’s total […]

At first we thought “woohoo” as it appeared that Radiant Systems had finally acknowledged the fact that they had acquired Texas Digital (as we told you last week and again in more detail yesterday and today) but then we read the official press release and bottom line it says absolutely nothing of any import apart […]

Lisa Rokny, previously head of digital creative and development in the UK at CBS Outdoor has been appointed the first marketing director at Ad agency Hurrell Moseley Dawson and Grimmer.

Coca- Cola created this street-marketing campaign with a twist around its global Love it Light theme at the Quatre Temps shopping centre here in Paris/La Defense during the recent ‘sales period’. “Still on the phone?” asks the girl on the screen when someone on the phone comes by. ”Nice hat” is the compliment the man […]

We’ve had no calls from lawyers or angry execs and no emails vehemently denying anything so it’s pretty safe to re-iterate the fact that POS Systems Provider Radiant Systems have bought Texas Digital. We’ve had lots of emails from folks about this and several sources close to the deal have told us that it was […]

While webinars seem to be a dime a dozen, here’s one that we’d really recommend if you’re trying to interest media planners and buyers in your network. Book yourself for Aug. 17/11 at 2 p.m. EDT. This webinar on Selling to Media Strategists and Buyers: How to Engage Them in Digital Place-Based Conversation is being […]

There are a lot of good people at Arbitron but the one whom we think speaks the most sense with regard DOOH is a certain Mr Rob Winston, He’s the Senior National Account Manager, Arbitron Out-of-Home Division, Arbitron Inc. and we are damned excited that he is going to be at both the Strategy Institute’s […]

Addis Ababa, a few days ago and the Walta Information Center (WIC) (a private media outlet and Public Relations Center) said it was all set to use digital signage, spending as it did almost half a million dollars on 144 Large Format Display (LFD) screens from Samsung. Probably not much of a story in that […]