Archive for August, 2011

McDonald’s Brazil Corporate TV Rollout

Wednesday, August 3rd, 2011

Adrian J Cotterill, Editor-in-Chief

Brazil based Megamidia Group announced today that it has begun deployment of a new corporate TV network linking every McDonald’s in Brazil as part of a long term communications initiative championed by Arcos Dourados, the largest operator of McDonald’s restaurants in Latin America. Celso Hey, Megamidia’s President and CEO told us “We’ve been collaborating with […]

Survey Shows Place-Based Digital Ads Well Noticed

Wednesday, August 3rd, 2011

Gail Chiasson, North American Editor

Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI. The data is derived from the Fall 2010 GfK MRI Survey of […]

InMobi Acquires Sprout

Wednesday, August 3rd, 2011

Gail Chiasson, North American Editor

InMobi, independent mobile ad network, has acquired Sprout, whose HTML5 rich media creative platform helps make the creation and distribution of mobile rich media much easier for agencies and brands. InMobi’s global presence (It has offices in Bangalore, London, Nairobi, Singapore, Tokyo and San Mateo, California) combined with Sprout’s rich media technology will help the […]

Menuboards To Go

Wednesday, August 3rd, 2011

Gail Chiasson, North American Editor

OSM Solutions, Austin, Texas, has launched a new line of do-it-yourself digital menu board systems featuring BrightSign network-enabled HD210 digital signage players. Available online at MenuBoardsToGo.com, the turnkey systems are shipped pre-configured and loaded with the customer’s content so there’s no software learning curve, no programming of the SDHC card, nothing to learn about networking […]

Has Anyone Won H&M ?

Wednesday, August 3rd, 2011

Adrian J Cotterill, Editor-in-Chief

Well over a year ago we asked if it could really be true ‘Cisco To Win H&M Business?‘ which was at least Cisco’s belief so certain were they of winning the protracted RFI and RFP process conducted by the Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children. With […]

The Month Ahead (August 2011)

Tuesday, August 2nd, 2011

Adrian J Cotterill, Editor-in-Chief

August, like July is traditionally a quiet month so no surprises that we can only see three events in our calendar for our industry. Wednesday 3rd August sees the MMA Mobile Marketing Workshop in Chicago. Thursday, 11th August sees the Third Mexican Digital Signage Forum being held in Mexico City at the WTC Salon Palenque. […]

Roger Saunt Has Rug Pulled From Underneath Him

Tuesday, August 2nd, 2011

Adrian J Cotterill, Editor-in-Chief

Following hot on the heels of the lovely Laura leaving CRI only a short while back news comes in that yesterday (Monday 1st August) was officially the last day in the office for their CTO Roger Saunt. Roger Saunt’s old company in the UK, Digital Presence Solutions Ltd went into liquidation in February 2010 and […]

NFC Bootcamp New York

Tuesday, August 2nd, 2011

Adrian J Cotterill, Editor-in-Chief

NFC Bootcamp New York is put together by OTA Training Date: Tuesday; September 27, 2011 Time: 8am – 6pm Based in Dallas, Texas, OTA offers RFID training courses worldwide. They take great pride in providing state-of-the-art training tools, with up-to-date content in the best RFID training centers around the globe.

Amscreen Acquires Digicom

Tuesday, August 2nd, 2011

Adrian J Cotterill, Editor-in-Chief

Is there any stopping Amscreen, the UK’s largest nationwide Digital out of Home network owner? Last week they told us that they were entering Europe in a big way and this week they announce that they are acquiring the entire Sales and Marketing Operation of Digicom, the specialist Digital out of Home Sales house founded […]

Big UK Announcement

Monday, August 1st, 2011

Adrian J Cotterill, Editor-in-Chief

If exclusives about new NYC based networks, Neo Italy being sold, Amscreen entering Europe and senior management heading to the door at CRI (Laura isn’t the only one as you will see tomorrow) weren’t enough we quite literally have a huge exclusive for you first thing Tuesday morning. As usual, if it’s DOOH related you […]