Archive for August, 2011

The World’s Most Advanced Retail Store

Monday, August 1st, 2011

Adrian J Cotterill, Editor-in-Chief

Billed as the ‘world’s most advanced retail store‘ here we see SingTel and leading digital self service specialist Yeahpoint (fresh from TOSHIBA TEC taking a a 12 percent stake in Yeahpoint back in April) launch a groundbreaking multimedia shopping experience to Singapore. The new SingTel flagship store at the Comcentre in the heart of Singapore’s […]

Digital Signage Stage Videos Released

Monday, August 1st, 2011

Geny Caloisi

Infocomm 2011 has released its digital signage stage videos, which it calls ‘educational.’ At this year’s show in Orlando, there was a nice little stage and seats to share knowledge and ask the experts about the main trends of the industry. I sat in some of these talks at the Digital Signage Application Showcase , […]

FBI Newark Combats Health Care Fraud

Monday, August 1st, 2011

Gail Chiasson, North American Editor

For what is believed to be the first time in the U.S., the FBI is using advertisements to further a general investigative priority. Newark, New Jersey’s FBI agents have launched a campaign on Clear Channel Outdoor that they conceived and implemented to increase reporting of health care fraud. Four separate ads crafted by the agents […]

Arbitron Buys Mobile Analytics Firm Zokem

Monday, August 1st, 2011

Gail Chiasson, North American Editor

Arbitron, Columbia, Maryland-based media and marketing research firm, has paid US$11.7 million to acquire Zokem Oy, a mobile audience measurement and analytics firm located in Helsinki, Finland. Zokem will operate as Arbitron Mobile, a new division of Arbitron Inc., led by Dr. Hannu Verkasalo, Zokem founder and CEO, who will report to Sean Creamer, executive […]

Interactive NFC Retail Storefront

Monday, August 1st, 2011

Gail Chiasson, North American Editor

There’s a video up now and we just received some new photos for Pearl Media’s Interactive Crime Scene campaign promoting TNT’s top-rated drama series Rizzoli & Isles that we wrote about July 6. Blue Bite and partner Pearl Media launched the interactive storefront crime-solving campaign in New York City to promote TNT’s top-rated drama series […]

What A Waste Of USD 20,000

Monday, August 1st, 2011

Adrian J Cotterill, Editor-in-Chief

A long, long time ago back in March 2008 we reported that the domain name DigitalSignage.com, which had seen some furious bidding at auction was sold for USD 20,000 to Nate Nead. Mr Nead had global ambitions for the domain but he attracted attention from us with his fingers (so to speak) in the cookie […]

Neo Advertising Italy Sold

Monday, August 1st, 2011

Adrian J Cotterill, Editor-in-Chief

Rumour is that sometime last week Neo Media Group sold its interest in Neo Advertising Italy. Neo Italy (correctly called Neo Advertising srl) came into being back in April 2008 when Neo Advertising group (as they were then) invested in the the business activities of Nodum srl, an Italian company founded in 2006. Our Italian […]