DailyDOOH

Cathy Fernandes has joined Zoom Media Canada Inc. as president and COO, based in Toronto. Fernandes was recently vice-president sales and general manager for BV Media Inc., part of Rogers Media. Toronto. She earlier held senior positions at QMI Sales, Quebecor Media and Canoe.ca. “With more than 19 years of experience, her results-driven attitude and […]

At last we are finally starting to hear a little more about Canada’s first digital trade show after its being announced back in March – but we’re not sure yet it’ll be the type of digital show we envisioned. In fact, we’re not sure that – so far – the show shouldn’t simply be called […]

Mobile advertisements that are tailored to comsumers’ ‘tastes and interests’ far out-perform other offers that are based on time, lifestyle or location, according to a study released last week by Upstream, London. In a continuation of its North American Consumer Attitudes to Mobile Marketing research, undertaken by Luth Research, San Diego, more than 2,000 American […]

enVu today announced highly positive research results from a study conducted by Arbitron, Inc. (NYSE:ARB) on the enSpire platform, an interactive mall advertising medium. The study ‘enSpire Mall Network: Arbitron Placed-Based Network Profile Audience Estimates and Ad Effectiveness” contains essential information for advertisers and agencies when evaluating enSpire as a media vehicle. Enhancing the DOOH […]

Here’s another Twitter display system, this time one aimed squarely at the global events market. Greater Manchester based Don’t Panic event management agency gave the system a national launch at the two day Events & Exhibiting Show in London back in July. Don’t Panic MD Nicky Wake told us “Twitter has revolutionised the way people […]

It looks as if CBS Outdoor UK is making a concerted effort to assure that things are rolling in the right direction with its announcement of new positions in the national sales division with creation of roles across its client, retail and trading teams. These new roles follow Jason Cotterrell’s appointment as country director for […]

This was certainly a case of targeting ultimate users. X2O Media, Montreal-based full-service provider of software, network management, and content services for professional visual communication applications, introduced the X2O Rogers Cup Experience tablet app for the BlackBerry PlayBook. Available to select VIP fans attending the Rogers Cup tennis tournament presented by National Bank in Toronto […]

With European expansion in mind, New York-based Buddy Media, a company that provides a service that helps advertisers manage their presence on social networks, has raised $54 million Investors are: GGV Capita, Bay Partners, Institutional Venture Partners and Insight Venture Partners. Buddy Media plans to use the financing to fuel expansion in Europe and double […]

Premier Retail Networks is really stepping it up in location for its PRN Upfront this year. The location will be the very cool Edison Ballroom on W. 47th Street in mid-town Manhattan. This was one of our favourite events last year and we’re really looking forward to the 2011 edition. The date is Oct. 18, […]

Southbury, Connecticue-based Digital View Signage, the pro-AV and signage division of Digital View, has signed an agreement with Anew C.T., Centennial, Colorado, to rep the company and its products throughout 13 western U.S. states. Anew C.T., will cover 13 states for Digital View Signage. With this latest move, Digital View Signage is now represented throughout […]