Archive for December, 2011

Windows 7 Elfs At Santa Workshops

Tuesday, December 13th, 2011

Gail Chiasson, North American Editor

Beginning 13th December, Southwest Airlines Co., U.S. low-fare carrier, and Microsoft Windows began offering free holiday photos to air travelers passing through 21 airports nationwide – 19 of which are Clear Channel Airports’ – as part of their ‘The Picture Perfect Holiday’ campaign. The campaign, which Clear Channel Airports is helping bring to life, has […]

Digital Toilet Seat Lid?

Tuesday, December 13th, 2011

Adrian J Cotterill, Editor-in-Chief

We’ve already seen #dsj2011 Sega Urinal Signage, the Pee-Controlled Video Game and MOOH Group DOOH Loos so what else could possibly be new for digital signage (and DOOH) in the land of Mister Pee Pee and Mister Poo Poo? Well, the President of the Digital Signage Consortium in Japan, Ichiya NAKAMURA presented this idea of […]

ITU Workshop On Digital Signage, Tokyo

Tuesday, December 13th, 2011

Andrew Neale

There are close to 250 people in the room here in Tokyo for the ITU Workshop on Digital Signage. The workshop was put together by the Ministry of Internal Affairs and Communications (MIC), Japan and the ITU. It’s a two day event (from 13 to 14 December 2011) taking place at the Akiba Hall (5th […]

#tweetcafe Pop-up Cafe Takes Twitter Orders

Tuesday, December 13th, 2011

Geny Caloisi

Energy company Electric Ireland recently created a free Twitter-powered pop-up café, in an effort to stand out from the crowd at this year’s Dublin Web Summit held in October. Electric Energy were sponsors of the ‘Spark of Genius‘ award at the Dublin Web Summit, and wanted to engage the technology-orientated audience at the event using a […]

MagnaGlobal’s 2011 Advertising Forecast

Monday, December 12th, 2011

JP Biamby

MAGNAGLOBAL, a division of IPG Mediabrands, released updated Global Advertising Forecasts, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient. Some of the key findings of the report included: 2011 global growth is revised down to +4.7% (downgraded by -0.5%), totaling $427 billion. 2012 global growth […]

Part Of Two Towers West Goes Blue

Monday, December 12th, 2011

Adrian J Cotterill, Editor-in-Chief

Strange to see any problems with Ocean Outdoor’s Two Towers West but one of the screens out of the four was ‘down’ Monday night as we drove out of London approximately 16:30 … That was westbound on the north carriageway. The other side of that tower and the other two screens on the south side […]

Generation 3 Screenwalkers Do Mastercard

Monday, December 12th, 2011

Adrian J Cotterill, Editor-in-Chief

NomadiX Media, part of the experiential marketing agency Kommando Group have revealed their Generation 3 Screenwalkers. We’ve covered earlier versions of what they call ‘NomadiX human messaging systems‘ at the 2010 Global Expo in Shanghai for the British Council and the Government and elsewhere so there has obviously been some demand internationally for the wearable […]

Ipsos ASI|digital For Measuring Mobile Performance

Monday, December 12th, 2011

Gail Chiasson, North American Editor

Marketers keen to measure the performance of their mobile strategies can now use Ipsos ASI|digital to help them do just that. This global team within Ipsos’ advertising research specialty focuses on developing measurement tools, and consulting on effective brand communication in the digital, mobile, and cross-media space. The team taken that mandate to create a […]

Cameron Clayton New MMA Chairman Of The Board

Monday, December 12th, 2011

Gail Chiasson, North American Editor

Cameron Clayton, executive vice-president of The Weather Channel, has been named chairman of the Global Board Executive Committee of the Mobile Marketing Association, New York-based global trade association for the mobile industry. In addition, Jack Philbin, co-founder and president of Vibes, has been named secretary, replacing Clayton in that role. Further, industry veterans Jack Haber […]

CityUp | Werbung im Schaufenster-TV

Monday, December 12th, 2011

Adrian J Cotterill, Editor-in-Chief

We are quite sure that CityUp GmbH‘s business is not so good that they can afford their advertisers (and screen tenants) to have windows dialog boxes pop up on their screens all over the place. Last week in the fair city of Düsseldorf we were (a) impressed by how many shops and hairdressers had CityUp […]

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