Archive for December, 2011
Friday, December 23rd, 2011
Gail Chiasson, North American Editor
How time flies! It’s already time to register for the second annual Digital Signage Federation golf tournament to be held at the TPC Las Vegas golf course, with proceeds going to support the scholarship and development of DSF College Student Chapters. The golf tournament will kick off the week at #dse2012 with a shotgun start† […]
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Friday, December 23rd, 2011
Gail Chiasson, North American Editor
Kraft Foods recently launched a sampling program activated by age-via-facial detection in two locations in Chicago and New York. The iSample TEMPTATIONS by JELL-O experience dispenses free TEMPTATIONS (being marketed as the first dessert made just for adults) only to adults. If the machine detects a child, it shuts down, asking the child to step […]
Posted in DailyDOOH Update | 1 Comment »
Thursday, December 22nd, 2011
Adrian J Cotterill, Editor-in-Chief
Tennent’s Lager is running a location-based mobile advertising campaign to emphasise the defining characteristics of Scotland’s cities. The alcohol brand has created six bespoke pint glass designs to celebrate the culture, pride, passion and humour of each of Scotland’s cities – Aberdeen, Dundee, Inverness, Stirling, Glasgow and Edinburgh – with words contributed entirely by consumers. […]
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Thursday, December 22nd, 2011
Adrian J Cotterill, Editor-in-Chief
CBS Outdoor UK and Channel 4 will launch a high impact campaign across 1,420 Digital screens this New Year’s eve, throughout central London Tube stations. Using the flexibility of CBS Outdoor UK’s Digital Escalator panels, LCD panels and Cross-track Projection screens the campaign will target New Year’s revellers with three different forms of content in […]
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Thursday, December 22nd, 2011
Alex Hughes
Amigo Digital were recently commissioned to develop an interactive video sequence to illustrate the multitude of Christie case studies in their Visual Solutions Centre at their HQ in Wokingham. Today, we borrowed Scala <> MicroTiles expert Andrew Neale to help us implement the content which is to be shown specifically on their curved wall of […]
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Thursday, December 22nd, 2011
Gail Chiasson, North American Editor
To make sure every attendee at the Ontario Progressive Conservative Party’s Nov./11 Greater Toronto Area Dinner could clearly view party leader Tim Hudak’s speech, the event’s production company Metalworks Production Group knew it needed a super bright, vivid display that could be set up and broken down quickly and easily, viewed from any angle and […]
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Thursday, December 22nd, 2011
Gail Chiasson, North American Editor
A recent multi-million dollar project to renew campus facilities at Mohawk College Student Centre in Hamilton, Ontario, had the Student Association looking at innovative ways to improve student communications. As part of this initiative, the association has deployed a student centre-wide digital signage network using Scala software to update students on news and services, and […]
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Thursday, December 22nd, 2011
Gail Chiasson, North American Editor
Hmm! Don’t know why we haven’t received the statement on this, but we learned via digitalmediawire that Clear Channel has named Steven Cutler to the newly created position of senior vice-president of business development and corporate strategy, reporting directly to Bob Pittman, Clear Channel CEO. Cutler will apparently work with all parts of the company […]
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Wednesday, December 21st, 2011
Gail Chiasson, North American Editor
Tablets, especially Amazon’s Kindle Fire, and Wi-Fi were the focus of Millennial Media’s just-released November S.M.A.R.T. report. Impressions on the Kindle Fire, an Android tablet, have grown at an average daily rate of 19% since its launch in November, with a monthly run rate of hundreds of millions of impressions. The Kindle Fire has slightly […]
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Wednesday, December 21st, 2011
Adrian J Cotterill, Editor-in-Chief
As you’d imagine there is lots of innovation surrounding #CES and it’s all good learning for us and our industry in general. Fresh from the last clever thing we saw ‘(Exhibition) Skype Station To Global Experts‘ from @finnpartners on behalf of the IEEE is this Best Shots Photo Contest on behalf of the Consumer Electronics […]
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