Archive for December, 2011

Urinal Video Games Get Thumbs Down

Sunday, December 18th, 2011

Adrian J Cotterill, Editor-in-Chief

‘Urinal Video Games’ get the thumbs down from the The Sunday Times Style Magazine (18th December 2011) in the GOING UP or GOING DOWN section at the front of the magazine … … with a specific mention of Captive Media’s pee-controlled video game. Possibly all a little unfair but good perhaps that the solution got […]

@IBCshow Twitter Analysis

Sunday, December 18th, 2011

Adrian J Cotterill, Editor-in-Chief

On Saturday, much later than we originally planned, we finally finished our #IBC, #IBCshow, #IBC11, #IBC2011 twitter analysis – yes indeed the use of far too many hashtags by the organisers, exhibitors and punters says it all! If anyone wants a copy then please drop us a line. By the way the correct (official) hashtag […]

Red Ventures New Corporate Wall

Saturday, December 17th, 2011

Gail Chiasson, North American Editor

Red Ventures, an innovative direct marketing firm based in Fort Mill, South Carolina, wanted its new corporate headquarters to reflect its forward-thinking philosophy by leveraging modern digital decor. With this in mind, the leadership team suggested that a multi-monitor installation serve as their new lobby’s centerpiece, which would alluringly communicate the most current company news […]

Danielle Says “Any Time, Any Place, Anywhere?”

Saturday, December 17th, 2011

Adrian J Cotterill, Editor-in-Chief

Danielle Pinnington, Managing Director of Shoppercentric is all set to present ‘Any time, any place, anywhere – How shopping habits are changing and where screenmedia fits into the new shopper landscape‘ in the Connected Screenmedia track at #ScreenMediaExpo next May. Yes I know it might seem like a long way away but it isn’t! We […]

@pufferfish_ltd Display At Harrods?

Saturday, December 17th, 2011

Maddie Cotterill

On Friday afternoon / evening DailyDOOH Towers had a group visit to Santa’s Grotto at Harrods, we saw this… Was that a @pufferfish_ltd display we saw? It was in the Kids Department outside Santa’s Grotto.

Christmas ‘Brand Experience’ At Westfield

Saturday, December 17th, 2011

Geny Caloisi

Shoppers of both Westfield London and Westfield Stratford City Centres, are in for a treat at this year’s Santa grotto. Westfield and Irish digital media company vStream  have developed what they call a 5D Christmas grotto experience. The experience consists of a 3D cartoon animation movie, called ‘Elbow Saves Christmas’ inside Santa’s grotto which incorporates […]

Bob Stohrer CMO At Clear Channel Digital

Saturday, December 17th, 2011

Gail Chiasson, North American Editor

Bob Stohrer was recently named chief marketing officer of Clear Channel Digital, reporting to Brian Lakamp, president, Clear Channel Digital, and responsible for national marketing plans, brand execution and social marketing efforts for Clear Channel Digital with special focus on Clear Channel’s digital radio service iHeartRadio. Stohrer was recently vice-president of corporate marketing at Sprint […]

#avtweeps Technology InAVation Awards Finalists

Friday, December 16th, 2011

Adrian J Cotterill, Editor-in-Chief

Voting is still open in all categories for the 2012 Technology InAVation Awards (note that’s the Technology side, not yet the Projects side). Votes submitted before Christmas Eve 2011 will be eligible for entry into a draw to win a pair of tickets to the exclusive, invite only Project InAVation Awards dinner at Jamie Oliver’s […]

Primesight Retains Its Glasgee Subway Accoont

Friday, December 16th, 2011

Geny Caloisi

Primesight, the outdoor media owner has retained the tender for the Glasgow Subway account in a competitive pitch against JC Decaux and CBS Outdoor. As the incumbent Primesight has held the contract for over 20 years and it will now gain a further three year term with potential of another additional two years. With Glasgow […]

Mobile Engagement Via QR Codes, NFC + Sonic Triggers

Friday, December 16th, 2011

Manolo Almagro, Q Division Managing Partner

This week we highlight three very different engagement technologies that provide ways for mobile shoppers to use their devices to move from off-line to on-line properties. Getting people to engage with your brand in-store continues to be the toughest part of a campaign. Lately however, getting people to use their mobile devices as part of […]