DailyDOOH

The Mobile Marketing Association, New York-based global trade association for the mobile industry, has released the MMA Universal Mobile Ad Package v.2.0 and is looking for public comment. These mobile ad unit guidelines were created with participation from the seller and buyer sides of the industry, with the aim of making it easier to buy, […]

Proof once again, if proof was ever needed that OOH media owners need serious help in understanding technology (see our story ‘CBS Outdoor equip London busses with tin cans and string‘ news just in that Mood Media has installed its signature Digital Signage player across the Clear Channel France screen network. Yep that’s right those […]

We noticed that Posterscope have recently launched a new online portal called ‘Pioneering Out-of Home’ which brings together all of Posterscope’s existing online assets such as ‘Don’t Believe the Hype’, ‘OOHwelike’ and ‘Electric Avenue’. It’s designed we are told to provide users with easy access to Posterscope’s libraries of photos, video’s and opinions. James Davies […]

Last month publishing giant Wiley released a new ‘For Dummies’ guide book – ‘Digital Signs and Displays For Dummies’. For the most part a ‘For Dummies’ book is the first port of call for industry newcomers, so does ‘Digital Signs and Displays For Dummies’ really give the novice reader a full and comprehensive picture of […]

Outcast, Santa Monica, California-based fuel television network at the pump, and ECOtality Inc., San Francisco clean electric transportation and storage technologies company, have partnered to launch what is believed to be largest digital network at Blink electric vehicle (ie. EV) charging stations. “In partnering with Outcast, we are furthering ECOtality’s business model by providing measurable […]

Cloud Nine Media, San Francisco, has officially launched its premium WiFi advertising network after concluding a successful pilot running since mid-2010 with a small group of brand advertisers. Currently, Cloud Nine is running a promotion for Google Earth and NORAD to let travelers track Santa this holiday season. With the new network, advertisers receive positive […]

Registration is now open for the annual Mobile FirstLook: Strategy 2012 conference being held Thursday 19th January 2012 featuring speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears. This day-long New York event is billed as a must-attend for brands, retailers, ad agencies and publishers looking to plan effective mobile strategy and tactics in […]

No, this doesn’t involve DOOH screens, but it does involve Clear Channel Airports, marketer of airport advertising and a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. – and besides, we happen to like the TV show involved! Participants in this event were: Clear Channel Airports, Phillips Collection, […]

Our editor in chief Adrian Cotterill has been invited to speak at the FESPA Explore Conference in Barcelona on the 24th February 2012. FESPA is a federation of Associations, set-up in 1962 to support the growing graphics and signage industry across Europe. FESPA’s Associations span over 37 countries: That conference is being held alongside the […]

Wovenmedia, a place-based media services company has just announced a content partnership with Vme, one of America’s fastest growing Spanish networks. Through Wovenmedia’s cloud service, Vme’s content will be displayed on TV screens in hospitals, clinics and retail locations across California and the Southwestern U.S. The partnership with Wovenmedia gives Vme access to 1.2 million […]