DailyDOOH

There’s a reason why the lovely, talented, hard working Geri Wolff limits, at events such as #dse2012, the number of press representatives from one company to no more than three. News that @ravepubs‘s excitable Gary Kayye was to bring 15 people to Amsterdam for #ISE2012 may have excited his sponsors (Chief, NEC, Extron, Visix) but […]

Danone are running a campaign across the Amscreen Forecourt network targeting consumers to ‘Drink pure in the New Year‘ while offering a promotion to win a weekend trip to a five star hotel… The promotion supports the Evian brand and more specifically the 750ml sportscap product. We understand that this is the first water brand […]

#ISE2012, #AOpenForum, #gs12, and #dse2012 are the hashtags that folks should be following between now and the middle of March.

The third Annual Shopper Marketing forum is being be held in Singapore 11 – 13 June 2012 featuring Shopper Marketing Experts from Unilever, Samsung, Google, Adidas, Kraft Foods, Hewlett-Packard, Lenovo, Ubisoft, 3M, Ermenegildo Zegna, News Limited, among others. Email himanshup@marcusevansuk.com for more information.

Almost exactly a year on from news that Mermaid had acquired Headline.TV comes news that Mermaid have reached a new agreement with petrol forecourt supplier / retailer Q8. Mermaid and Q8 have collaborated closely with Instore TV, which plays a major role in Q8’s ‘Qvik To Go’ shop concept, since 2006. This new agreement however […]

Digital UK, the organization that is managing the TV digital switchover, seems to choose not to go digital itself when it comes to its awareness marketing message. Although it has turned to outdoor for its latest advertising campaign, instead of using digital signage it has opted for static wraps, posters and upholstery. As well as […]

We’re seeing a few changes in management over at RMG Networks, with the recent departure of David Bruce, former vice-president marketing, who has moved to Shopper.com, owned by eBay. “We tried to keep him but eBay made him an offer he couldn’t refuse,” Garry McGuire, CEO of RMG told us. With this, RMG has folded […]

Next Issue Media, the company formed by five leading U.S. publishers – Conde Nast, Hearst, Meredith, News Corp. and Time Inc.today announced that Brodie Keast has joined the executive leadership team as executive vice president of marketing. Nothing for us in that you’d think, except Brodie (“a world-class marketing executive with deep experience building brand […]

Footwear store ALDO, is reaching out to its audience in London through Selfridges window to present its Rise collection using a video wall in Oxford Street. Rise is an interesting concept, where the brand has teamed up with young designers to support and promote their talent. ALDO Rise website states that ‘fashion is no longer […]

Anecdotal evidence that UK network (if you can call it that) RAM Vision‘s MTBF goes from bad to worse. Fresh from The Oracle (Reading) downtime over the New Year that we tweeted about, comes pictures of their network at Clapham Shop stop… It was taken yesterday and our local ‘stringer’ tells us that the screens […]