Archive for February, 2012

Tokyo’s Neon-Screaming Billboards

Wednesday, February 15th, 2012

Adrian J Cotterill, Editor-in-Chief

Valentine’s day, our marriage announcement, the snow finally disappearing and the office copy of MONOCLE magazine being delivered all went to make Tuesday a very special day (in our hearts). We’ve made mention before of the Ricoh billboard powered only by wind and solar energy (actually it’s a backlit poster but the idea has merit) […]

CBS Outdoor UK First Great Western Partnership

Wednesday, February 15th, 2012

Adrian J Cotterill, Editor-in-Chief

CBS Outdoor UK announced this week that it has secured the concession to manage experiential and immersive activity campaigns at First Great Western’s (FGW) 210 train stations in the United Kingdon. In partnership with experiential provider SpaceandPeople, CBS Outdoor UK will arrange local and regional brand promotions using the internal and external sites across FGW’s […]

#ScreenMediaExpo Speaker Lineup

Wednesday, February 15th, 2012

Adrian J Cotterill, Editor-in-Chief

Ok so we have #GS12 and #dse2012 up first (and it feels like we only just got away from #ISE2012) but that doesn’t mean that we can stop planning or reporting on events further ahead and so it is that we bring you news of the first round of confirmed speakers for #Screenmediaexpo which of […]

Akoo Gets Theatre Naming Rights

Wednesday, February 15th, 2012

Gail Chiasson, North American Editor

Akoo International Inc. has made an exclusive naming rights partnership for the Rosemont Theatre, a 4,400-seat concert and live entertainment venue in Rosemont, Illinois, with the venue being re-named the Akoo Theatre at Rosemont, effective immediately. The comprehensive, multi-year naming rights partnership includes all interior and exterior signage and branding, and enables Akoo to produce […]

Rave Cinema Network Installation Partner(s)

Tuesday, February 14th, 2012

Adrian J Cotterill, Editor-in-Chief

As Billy Budwitz, Director, Information Systems at Rave Cinemas pointed out in a comment earlier on this site it was Christie’s Managed Service team who provided the installation services for the Rave Cinemas Network. See our post ‘Rave Cinemas Launches Network To Augment Theater Experience‘ Billy told us “Christie Digital (Tom Clapp & team) have […]

DailyDOOH Acquires AKA TV

Tuesday, February 14th, 2012

Gail Chiasson, North American Editor

We teased an acquisition back in January but only now are we (finally) announcing the official purchase of AKA.TV by ICGH Ltd., the owners of DailyDOOH – and the first of several acquisitions that the company is eyeing for the future. With AKA.TV, this is a case of the acknowledged industry leader purchasing the original […]

JCDecaux Rail Advertising Exclusive Preview, London

Tuesday, February 14th, 2012

Adrian J Cotterill, Editor-in-Chief

JCDecaux are holding an exclusive preview for their clients (late February) at their Action Stations Marketing Suite, 10 Whitfield Street W1T 2JN (just off Charlotte Street); where for the first time they will be launching new plans for Rail media, including revealing full details of new opportunities and fresh insight. JCDecaux staff will be on-hand […]

Rave Launches Network To Augment Theater Experience

Tuesday, February 14th, 2012

Adrian J Cotterill, Editor-in-Chief

Real Digital Media and Rave Cinemas, LLC, the fifth largest cinema circuit by box office in the United States, today announced a strategic digital signage initiative to create a digital experience for moviegoers throughout the Rave theater chain. The network has been operating since early 2011, and was first deployed at Dallas-based Rave’s North East […]

TMMSB Opens In New York

Tuesday, February 14th, 2012

Gail Chiasson, North American Editor

TMMSB, an innovative outdoor advertising company, recently opened its doors in New York City, delivering unique brand experiences focused on projection technologies and interactivity. TMMSB is a new venture and partnership between Canadian company The Media Merchants, with offices in Vancouver and Toronto, and New York-based Streetblimps. Working with clients throughout the US, TMMSB works […]

Adspace Tapped By Fox To Promote Midseason Shows

Tuesday, February 14th, 2012

Gail Chiasson, North American Editor

Unfortunately this campaign ended before we knew about it, but since it stretched across the U.S. with interesting programming management, we thought it worth mentioning. Fox Broadcasting Company chose Adspace Digital Mall Network, owner of what is believed to be the largest in-mall digital advertising network in the country, to creatively display and promote its […]