DailyDOOH

Lamar Advertising has captured the attention of bibliophiles worldwide, thanks to a digital advertising campaign for Milwaukee Public Library aimed at supporting literacy. Several digital billboards for the campaign, which reference Facebook, YouTube and Twitter, were designed by Dave Olson from Lamar Advertising in Milwaukee. The ads immediately received an enthusiastic response, with fans creating […]

The Digital Place-Based Advertising Association has posted on its web site a draft document spelling out the best practices essentials that digital place-based networks need to provide when agencies issue RFPs. Titled Best Practices: RFP Response to OOH Planners and Buyers, it is labeled a ‘draft’ because the DPAA is soliciting feedback before final publication/distribution […]

Uma information technology has installed the first semantic multitouch wall in North America at the 109th American International Toy Fair, owned and operated by the Toy Industry Association, running from Feb. 12-15 in New York. The ‘Fair Necessities’ interactive wall, comprised of the company’s uma SKIN (Semantic Knowledge Information Network) product, enables multiple users to […]

Duane Laska, president, North Shore Sign Company, Libertyville, Illinois, is chair of the International Sign Association’s new Board of Directors’ executive committee. Also on the executive committee are: vice-chair – Harry Niese, president, Midwest Neon Supply, Chicago; secretary/treasurer – Chad Jones, president, Southwest Signs, San Antonio, Texas; and past-chair – John Allen, executive vice-president, Allen […]

After a lengthy and thorough search, Industry Weapon, a technology developer for devices such as digital signage, mobile devices and IP telephony, announced last week that they have hired international award-winning marcom writer Ethan Jameson. Jameson, an opinionated South African national joins Industry Weapon with over a decade’s copywriting and branding experience at some of […]

The same day we wrote ‘Biggest Screen To Date For @ramvision‘ one of our regular stringers sent us this picture of the Ram Vision network in Lakeside… Adrian Hopper from RAM Vision was quick to get on email and explain, he told us “I can confirm that early Friday morning our network of screens in […]

A massive 32 square metre Yaham LED has been installed by Ram Vision in the heart of Trinity Walk Shopping Centre, Wakefield. It’s the biggest screen to date for the digital network provider Ram Vision and as you can see from the photo below, it is located above a new H Samuel store overlooking Grammar […]

A new survey by the ANA that analyzes the challenges marketers face when implementing effective integrated marketing programs found that more than half of all marketers will be developing and/or executing integrated marketing campaigns for all of their brands or products. The report also showed that marketers who believe that there was an increase in […]

Atlanta-based Visix Inc., digital signage software company, has made a strategic partnership with Visual Electronics Ltd., Denver-based real-time data integration and messaging provider, with the goal of developing cooperative sales, marketing, and technology initiatives for the digital signage market. “Visix is very excited to partner with VEL,” says Trey Hicks, vice-president of sales, Visix. “They […]

The servers got a bit warm during the 2012 International CES show, and with good reason – the figures for Twitter hashtag activity around the show turned out rather large indeed. At some points we saw 2 tweets a second arriving from the huge level of chatter around the show. In the end, just short of […]