Archive for March, 2012

GSTV Selects Ayuda (Including Juice)

Monday, March 5th, 2012

Gail Chiasson, North American Editor

Gas Station TV, believed to be the largest player in the digital gas media category across the U.S., has selected Ayuda Media Systems’ comprehensive Platform to manage its media sales and operations workflow. The Ayuda Platform consists of four products for digital video advertising networks: Juice (new sales tools for CRM, availability checking, and instant […]

#dse2012 Dam That Sunday Hike

Monday, March 5th, 2012

Adrian J Cotterill, Editor-in-Chief

Four Winds Interactive, pioneering industry veteran and local Las Vegas resident, Tom McGowan was kind (did I really just say ‘kind’) enough to arrange a pre-#dse2012 hike for people he doesn’t like much… Seeing as it was at least 27 miles around the Hoover Dam in searing heat, having to fend off wild dogs and […]

BroadSign Files For Chapter 11 Protection

Monday, March 5th, 2012

Adrian J Cotterill, Editor-in-Chief

In news that will no doubt send shockwaves through the industry (but shouldn’t if you understand why they have done it), BroadSign International filed Chapter 11 documents late on Sunday evening in the U.S. Bankruptcy Court in Wilmington, Delaware. Chapter 11 is of course a chapter of the United States’ Bankruptcy Code, which permits reorganisation […]

#dse2012 IAdea To Premier HTML-5 Media Appliances

Monday, March 5th, 2012

Adrian J Cotterill, Editor-in-Chief

IAdea will premiere its newest line of HTML5-enabled media appliances with numerous partners for the North American market at #dse2012 this week… At booth #731, IAdea will join Mitsubishi to demonstrate the power of adding IAdea SmartWidgets to traditional digital signage content by enabling dynamic information on the big screen with just a few mouse […]

GoGo Cast’s Micro-Targeted Advertising

Monday, March 5th, 2012

Gail Chiasson, North American Editor

Cranston, Rhode Island-based GoGo Cast Inc., offering retail digital signage solutions, merchandising and branded content in the digital out-of-home market, has launched GoGoMobile service, a micro-targeting advertising solution. GoGoMobile creates new levels of consumer engagement by providing them with real-time deals through their mobile device. GoGoMobile complements GoGo Cast’s digital signage Go-Screen marketing solution that […]

#gs12 Why You Need To Be In Chicago In 2013

Sunday, March 4th, 2012

Adrian J Cotterill, Editor-in-Chief

Globalshop moves back to Chicago in 2013 (its proper home to many that we spoke to on the show floor of #gs12 held last week in Las Vegas). Exhibitors who have paid for space do, as they tend to, always try and see the rosy side of having spent all that money on exhibiting, “the […]

Is It True That Folks Are Bidding For Ocean Outdoor?

Sunday, March 4th, 2012

Adrian J Cotterill, Editor-in-Chief

It’s been an open secret for many years in the UK that Ocean Outdoor were simply invented to be sold. Do something in OOH slightly differently, piss off JCDecaux and sure enough if you are an irritant for too long they will come along with money and take you out of the equation. It’s a […]

Ecast Shuts Down (Its Jukebox Network)

Sunday, March 4th, 2012

Adrian J Cotterill, Editor-in-Chief

News reaches us that Ecast Inc., a company that we have covered on many, many occasions here on DailyDOOH shut up shop a few days ago and 55 Ecast employees have lost their jobs. Ecast was one of three companies along with AMI Entertainment Network Inc. and TouchTunes Interactive Networks competing in the digital jukebox […]

How Many Were Going To St Ives?

Sunday, March 4th, 2012

Adrian J Cotterill, Editor-in-Chief

Marketing services company, St Ives PLC announced last week its acquisition of Incite Marketing Planning Limited, a market research and insights consultancy. Most people in our industry will know St Ives through Robert Padmore (ex-Avanti of course) who is Head of Digital Media for St Ives Digital. The acquisition of Incite builds on St Ives’ […]

#gs12 The Right Scent, In The Right Way

Saturday, March 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

It wasn’t just yours truly smelling nice in Las Vegas last week, the whole area around the ScentAir booth #1456 at #gs12 smelt of, well it smelt of anything you liked, as visitors selected ‘scents’ from one of two interactive touch screens built into the side of this BEAUTIFUL Volkswagen Type 2 Campervan… The VW […]