Archive for March, 2012

New Heads of Sales at adsmobi

Monday, March 19th, 2012

Gail Chiasson, North American Editor

Fast-growing mobile media buying platform adsmobi has hired two mobile advertising veterans to sales management positions in New York and Singapore. Michael Coppola up the sales operation in Americas from the company’s New York headquarters. He has mobile product, marketing and monetization insight from both the ad network and platform models, including device agnostic distribution […]

Birmingham’s NEC Bus Shelter Displays

Monday, March 19th, 2012

Adrian J Cotterill, Editor-in-Chief

After successfully powering the LG Arena for three years, POVng- Dynamax’s enterprise on-premise digital signage software has been chosen again by Birmingham’s National Exhibition Centre (NEC) to disseminate real-time information and adverts on its bus shelters displays located across the NEC estate. Connected via a wireless network, the screens are used to show shuttle bus […]

CC Media and Entertainment’s Exec V-P Sales And Marketing Research

Monday, March 19th, 2012

Gail Chiasson, North American Editor

Consumer insights and media executive Radha Subramanyam has joined Clear Channel Media and Entertainment, New York, as executive vice-president of sales and marketing research. Subramanyam, who joins Clear Channel from The Nielsen Company, will report to John Hogan, chairman and CEO, Clear Channel Media and Entertainment. “Radha is recognized as an industry leader in consumer […]

Putting A Value on Interactive Out-of-Home

Monday, March 19th, 2012

Adrian J Cotterill, Editor-in-Chief

The next Screen Breakfast Briefing is set for this Friday, March 23rd 2012 at The Hospital Club, Private Screening Room between 9am and 11:30am In a special breakfast briefing, The Screen will be looking at the impact of interactive on media values. Is it simply a ‘give-away’ upside of using digital media, or is it […]

#ScreenmediaExpo Greetings From South America

Monday, March 19th, 2012

Adrian J Cotterill, Editor-in-Chief

South America is damned keen to learn from the rest of the world it seems – hot on the heels of that large Brazilian delegation at #dse2012 comes news that Columbians and Venezuelans are heading to London for #ScreenmediaExpo in May. We also hear that people from as far away as Nepal are also heading […]

ALOOHA Helps Enhance The Shopping Experience

Monday, March 19th, 2012

Adrian J Cotterill, Editor-in-Chief

Baricentro Barcelona, a state-of-the-art shopping center, has chosen to integrate Digital Signage into its retail concept, using the expertise of Digital Out of Home system integrator ALOOHA. As visionary entrepreneurs in the 1980’s the founders of Baricentro set out to revolutionise the shopping experience by building an enormous shopping center near the heart of Barcelona, […]

Why Is This Cargo Container Emitting So Much Radiation?

Monday, March 19th, 2012

Adrian J Cotterill, Editor-in-Chief

Place a load of containers in London near Shoreditch High Street station, paint them black and what do you get? If you answered ‘upscale urban branded shops‘ you are probably reading too many William Gibson novels, living locally or have visited it (that’s right you would be correct as well). We have seen pop-up stores […]

New York’s MTA Looks For Expressions Of Interest

Monday, March 19th, 2012

Gail Chiasson, North American Editor

As our editor-in-chief wrote briefly a few weeks ago, the Metropolitan Transportation Authority of New York is seeking an expression of interest from entities interested in being the advertising agent or a sponsor of a future network of interactive customer information kiosks, named ‘On the Go!’ Travel Stations. OTG gives customers information about their complete […]

Where Stands OOH/DOOH in Bell’s Acquisition of Astral?

Monday, March 19th, 2012

Gail Chiasson, North American Editor

The Canadian, and particularly, the Quebec media landscape will change dramatically with the announced acquisition today of Canada’s largest independent media company Astral to BCE Inc. through the purchase of all of Astral’s issued and outstanding shares. Upon closing of this transaction, Bell will acquire all of Astral’s pay and specialty television services, radio stations, […]

Primesight Cinema Network

Monday, March 19th, 2012

Adrian J Cotterill, Editor-in-Chief

Who wins and who loses then with the new Primesight Cinema Network? Well, media operator Boomerang has lost one of its biggest 6-Sheet operations, so it’s bad news for them and, with their other large customer Fitness First also struggling, it cannot be good news for any part of their business. Perhaps they rue the […]