DailyDOOH

News just in that Neo Advertising in Spain will be auditing its digital signage network Gol T Centros Comerciales using Spanish company OJD Interactiva. Roi Iglesias, CEO Neo Advertising Spain told us “Gol T Centros Comerciales is a project that began last year and will expand in malls to over 500 screens during the next […]

The joint Outdoor Plus and Central Saint Martins #GetInFrame project is already seeing some good content going up around London Digital Billboards (well, at least those owned by Outdoor Plus)… A team from Central Saint Martin’s MA Design Communication programme are monitoring response to the executions BUT the project might need to do something to […]

HP Enterprise Services and NASCAR have announced the development of the NASCAR Fan and Media Engagement Center (FMEC), a resource that will enable the sport to better serve the industry, media and fans through a platform that facilitates near-real-time response to traditional, digital and social media. The center will leverage HP’s information management and analytics […]

San=Francisco-based DigiCast Networks, a division of Brite Media Group, is celebrating that its Gas Station Radio has surpassed 1,000 installed locations. DigiCast’s Gas Station Radio Network currently has 1,100 gas stations installed that are in the top 13 markets and reach 35.5 Million adults 18+. This is a major milestone for the company and positions […]

I’ve been asked a lot this past week “What was #InfoComm12 like without Extron?” Quickly summarised then: – it meant that other exhibitors got better floorspace the evening social program was freed up for many of the up and coming companies no-one seemed to miss being lectured at, on how great the latest grey boxes […]

I’m sure we’ve mentioned if briefly already but we are planning, together with Exponation’s Richard Lebovitz of course, another ‘Digital Signage 360: A Global Perspective‘ half day event at #dse2013 in Lost Wages next February. There’s already been a general call for papers (see here) but Richard and I will be chasing folks shortly, specifically […]

Augmented reality, gesture reactive walls and advertising markers that seem to bring dinosaurs to life are all part of anew exhibit which premiered June 23 at the Royal Ontario Museum, Toronto. The world premiere of Ultimate Dinosaurs: Giants from Gondwana, presented by Raymond James Ltd., one of North America’s leading full-service investment dealers, features some […]

The trade organization dedicated to driving consistent growth for the digital place-based advertising industry, err #DPbMedia (which actually we quite like as a hashtag), i.e., the Digital Place Based Advertising Association (DPAA) has a new Twitter account. We encourage all of our readers to follow @DPAAds and if they are in Europe, they could also […]

Il consiglio direttivo dell’associazione viene liberamente eletto durante la riunione assembleare che si tiene mediamente ogni due anni o comunque a scadenza del mandato. Il consiglio attuale è stato votato il 15 Maggio 2012 e rimarrà in carica fino al 20 dicembre 2014 e comunque fino alla formazione del nuovo consiglio direttivo. Presidente Beppe Andrianò […]

A recent study by Ipsos Open Thinking Exchange and Ipsos Global @dvisor notes that receptivity to reading ads on mobile phones is on the rise, with 41% saying they have already done so. The percent rises for those younger than 35 (45%) and falls among those who are 50 to 64 years of age (32%). […]