Ahead of London 2012, Ocean Outdoor has launched the UK’s first hybrid outdoor site targeting visitors and shoppers in one of London’s busiest pedestrian environments. After updating The Wall @ Westfield to two 12 x 3 metre digital screens at the beginning of the year, Ocean has further enhanced the site, offering brands the opportunity […]
Archive for July, 2012
@ISA_Signs State Of The Industry Report
Sunday, July 8th, 2012Gail Chiasson, North American Editor
The International Sign Association’s 2012 State of the Industry survey shows that the signage industry is continuing to rebound, with most participants reporting that they anticipate growth and plan to hire in the coming year. The survey polled more than 200 ISA International Sign Expo 2012 attendees and covered all segments: sign supply manufacturers, distributors, […]
Adrian J Cotterill, Editor-in-Chief
‘The Twitter List (who to follow and why)‘ was probably only ever going to be subjective and there’s unfortunately nothing scientific about the way the list was put together at all. For those of you who expressed an interest in our earlier post ‘How Will @TheSundayTimes’ Twitter List Gel With @Klout‘, the answer is quite […]
This Sunday the UK weekend newspaper, the Sunday Times is planning to publish The Twitter List (named / branded perhaps a bit like their celebrated Rich List). It will be interesting to see how they put that list together and what criteria they use for influence and ranking. Some of it will no doubt be […]
In-App Mobile Advertising Spend To Top $7 Billion By 2015
Friday, July 6th, 2012Gail Chiasson, North American Editor
A new report from Juniper Research, Hampshire, UK, claims that in-app advertising spend across all mobile devices will reach US$7.1 billion by 2015, up from US$2.4 billion in 2012. The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage. Further, says the report, […]
Multitouch Annual Partner Summit
Friday, July 6th, 2012Multitouch Ltd. partners have been invited to the second annual Partner Summit, on September 12th, to celebrate the 5th anniversary of MultiTouch Ltd., see the launch of new interactive display product initiatives and experience the latest partner developments. The day before, on September 11th, will also see the company’s first Developer Conference, with complimentary training […]
Später am selben Nachmittag
Friday, July 6th, 2012Adrian J Cotterill, Editor-in-Chief
Retail company real, a member of the METRO Group is working with echion AG on a nationwide digital signage rollout in the German food retail market. All 300 real hypermarkets in Germany will be equipped with an advertising network before the end of the 2013, starting off with five early locations; two in Mönchengladbach and […]
Ex-Ronin Chair Takes a Back Seat
Friday, July 6th, 2012Adrian J Cotterill, Editor-in-Chief
Greg Barnum, Wireless Ronin’s lead director was appointed chairman back in September 2008, a position he held until January 2011 when Stephen Birke replaced Barnum in that role. Greg Barnum had continued to serve as a director of the company up until very recently at least. He was also chairman of the audit committee and […]
Montreal Jazz Festival Lights Up With Outdoor Projection
Friday, July 6th, 2012Every outdoor event it seems is made better by outdoor projection. An impressive temporal canvas, projection mapping has become a staple of many outdoor events and for a good reason. There just isn’t a medium that can deliver the same per price per sq/ft with such high level of impact as temporary outdoor projection. The installation above is […]
BBC Big Screens Using Audience Software
Friday, July 6th, 2012Gail Chiasson, North American Editor
Audience software from Canadian company Capital Networks of Markham, Ontario, is helping viewers of BBC’s Big Screens follow the Olympic Torch relay. Originally conceived as part of the bid to win the 2012 Summer Olympics, the BBC Big Screens are a series of large scale outdoor screens appearing in public areas in 22 towns and […]
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