Archive for July, 2012

Agenda For #DSInvestor Done, Dusted #DpBMedia

Thursday, July 5th, 2012

Adrian J Cotterill, Editor-in-Chief

After months and months of work, (and we are not exaggerating) the agenda for The 7th Annual Digital Signage Investor Conference has been finalized. The event, of course, makes up just one of the key events on offer in New York City the week beginning Sunday 14th October. (We will have news of other events […]

It’s Millilitres (Not Millimetres) @Tensator, Dubai

Thursday, July 5th, 2012

Adrian J Cotterill, Editor-in-Chief

Whilst some well respected industry analysts really don’t like the ‘Flat Lady’ we think she has a place†. Mind you, it’s so common now that no should ever lead with the word ‘innovation’ when talking about… Shown above is the latest install that we have seen, this time in Dubai. Not much to write home […]

First Night @HenleyFestival Controversy, Who Pinched @nancydellolio’s Bum?

Thursday, July 5th, 2012

Adrian J Cotterill, Editor-in-Chief

There was (unusual) controversy galore on the first night of the 2012 Henley Festival Wednesday evening and we would like to categorically state that neither of the two events had ANYTHING to do with us, or any of the guests that we took that evening. There seemed to be more celebrities than usual in attendance […]

#MWLive2012 MediaZest’s Mirror

Thursday, July 5th, 2012

Andrew Neale

MediaZest had one of the biggest stands in the In-Store section of the Marketing Week Live 2012 show. They had a variety of nicely designed and different display applications on show. As well as some nice executions we’ve seen before, like rear projection film mounted on glass, and short-throw floor projections, a screen on the back […]

8th International Conference, Design & Emotion #dande2012

Thursday, July 5th, 2012

Alex Hughes

‘Out of Control‘ is the theme of the 8th International Conference on Design & Emotion being held at the Central Saint Martins College of Arts and Design in London the 11th to 14th September 2012. This conference is a forum held every other year where practitioners, academics and industry leaders meet and exchange knowledge and […]

ZOOM Promotes Quebec Tourism

Thursday, July 5th, 2012

Gail Chiasson, North American Editor

The Office of Tourism of Quebec is using Zoom Media to present its tourist attractions to Montrealers in the corridor of 1000 rue de la Gauchetière, Montreal, under the theme: ‘Lots of love to give! That’s Quebec.’ Users of the corridor are exposed to a wall, a banner and 16 mega-bright panels showcasing 22 Quebec […]

#MWLive2012 Round-up

Thursday, July 5th, 2012

Andrew Neale

Held at the end of June, Marketing Week Live 2012 was bigger and busier than we have ever seen it. There are now seven sub-shows built into the whole event, spread over two days in the Grand Hall at London’s Olympia Exhibition Centre. Silverstream TV were on once again on hand with their own studio […]

Web Banner on iPad Leads To Airline Game

Thursday, July 5th, 2012

Gail Chiasson, North American Editor

Mix an airline, an ad agency, a newspaper’s iPad app, a web banner, a game and a contest and you have the ingredients of how Air Transat is promoting its ‘More Flights to Europe’. Air Transat is a budget airline based in Montreal, Quebec, Canada, operating scheduled and charter flights. To promote the airline’s services […]

3D Holographic Water Show For Nissan Altima Ad Campaign

Thursday, July 5th, 2012

Gail Chiasson, North American Editor

As soon as the fireworks to mark Canada Day had come to an end in Ottawa, Toronto, Halifax and Vancouver, a surprise simultaneously awaited spectators who had gathered along shorelines in each city: In a matter of seconds, a 3D Water Screen Projection technology kicked off an advertisement for the 2013 Nissan Altima. For the […]

Lamar’s RoadNinja and Digital Billboards Help Holiday Travelers

Wednesday, July 4th, 2012

Gail Chiasson, North American Editor

With many of the more than 35 million Americans taking to the open road for Independence Day, the RoadNinja app launched by Lamar last October is not only freeing them from stress but Lamar is also having some fun reminding them of the app on its holiday-themed digital billboards in more than 50 markets across […]