Archive for July, 2012

App Pays To Be Viral

Wednesday, July 25th, 2012

Gail Chiasson, North American Editor

Atlanta-based Sionic Mobile has announced what appears to be a market first: free apps that both pay neighborhood merchants to sign up their customers and pay consumers to sign up their favorite merchants. ION Loyalty for retailers and restaurants, a free app for tablets and smartphones, pays merchants whenever and wherever their ION customers use […]

MMA International Journal Of Mobile Marketing Canada Edition

Wednesday, July 25th, 2012

Gail Chiasson, North American Editor

The Mobile Marketing Association has released the MMA International Journal of Mobile Marketing Canada Edition, Vol. 7 No 1. This issue, developed in partnership with the Canadian Marketing Association, includes articles such as: ‘The Impact of Mobile on CPG CRM Strategy: A Kraft Canada Case Study’; ‘The Changing Landscape of the Canadian Mobile Audience’; ‘Bringing […]

OutdoorLink Inc. Joins OMAC

Wednesday, July 25th, 2012

Gail Chiasson, North American Editor

OutdoorLink Inc., Huntsville, Alberta-based creator/owner of SmartLink, has joined the Out-of-Home Marketing Association of Canada as an associate member. SmartLink is a wireless, machine-to-machine (M2M), lighting controller designed exclusively for the outdoor advertising industry. SmartLink enables outdoor companies to remotely control and monitor utility consumption via a web-based application from their desktop or mobile device. […]

What Do The Rich Use?

Wednesday, July 25th, 2012

Gail Chiasson, North American Editor

Despite a surge of competitors, Apple remains the brand of choice for wealthy investors when buying smart phones and tablets, according to new research by Spectrem Group, a strategic consulting and market research firm specializing in the affluent and retirement markets. Overall, wealthy investors are increasingly using mobile technology and social media, including Facebook, LinkedIn […]

STRATACACHE Launches Digital Menu Board Customer Experience Center

Tuesday, July 24th, 2012

Gail Chiasson, North American Editor

Stratacache, Dayton, Ohio-based provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, has launched a Digital Menu Board Experience Center at its Dayton headquarters. Sprawling 8,000 sq. ft. with over 20 different current and future Digital Menu Board systems, Stratacache’s DMB Experience Center is designed to provide a hands-on evaluation, comparison […]

Ronin Execs On The Move

Tuesday, July 24th, 2012

Adrian J Cotterill, Editor-in-Chief

Watch out for several Wireless Ronin executive departures in the next few weeks. We’ve heard rumours of various and seen sight of at least one (which will no doubt be announced shortly).

Enmedio Comunicacion Digital Chooses BroadSign

Tuesday, July 24th, 2012

Gail Chiasson, North American Editor

Enmedio Comunicacion Digital, digital signage network operator in Colombia, South America, has decided to deploy BroadSign‘s technology platform across its networks, with plans for significant growth in the coming months. Enmedio Comunicacion Digital operates advertising and corporate networks in Colombia’s most prominent cities. Its advertising arm, Enmedio Advertising Networks, has deployed over 1,600 digital displays […]

New Contract For CC Airports At Piedmont Triad International Airport

Tuesday, July 24th, 2012

Gail Chiasson, North American Editor

Clear Channel Airports has signed a new five-year contract extension with the Piedmont Triad International Airport with plans to bring state-of-the-art digital advertising opportunities to Piedmont Triad area businesses while increasing revenue opportunities to the airport and city. The agreement will introduce a new digital display program that includes LCD screens as a strategic update […]

Major Growth Plans For Pro-Motion Tech

Tuesday, July 24th, 2012

Gail Chiasson, North American Editor

If you aren’t familiar with Detroit-based Pro-Motion Technology Group, it’s not surprising; this company has been quietly operating for 26 years, largely in the AV integration space, but more and more into digital signage in recent years. “We’re going to start blowing our horn,” Russ Browne, COO, told us in an interview yesterday. “We’re a […]

Scala Software Powers Digital Signage At Rio Summit

Tuesday, July 24th, 2012

Gail Chiasson, North American Editor

Scala Inc.’s software powered digital signage at the recent People’s Summit in Rio +20 for Social and Environmental Justice, which took place in late June in Rio de Janeiro, Brazil. To support a sustainable event, summit organizers selected digital signage as a green technology solution for disseminating daily summit news and events including lecture schedules. […]