Archive for July, 2012

This Is One Large Interactive Touch Screen

Thursday, July 19th, 2012

Gail Chiasson, North American Editor

Montreal-based Float4 Interactive was asked to provide a large interactive touchscreen for FishNet Security, security solutions provider, which recently opened their new world-class security center in Kansas City. At 33’ wide by 8’ tall, this screen may be the largest interactive screens in North America. It features a multi-touch support system to go along with […]

Campus Nation Network and DigiCast Networks Join DPAA

Thursday, July 19th, 2012

Gail Chiasson, North American Editor

The Digital Place-based Advertising Association has added two new member networks: Campus Nation Network and DigiCast Networks. Chris Lanman, senior vice-president, DigiCast, says, “As we continue to grow our business, we see a real benefit to joining DPAA because of the access it provides to research, case studies, best practices and much more. We also […]

A Sparkling Evening With Telecine Multimedia

Wednesday, July 18th, 2012

Gail Chiasson, North American Editor

Those of us not in Munich this week were among the guests of Telecine Multimedia last evening in Montreal, enjoying a lovely Greek buffet (complete with good Greek wine, of course) and then front row seats on the office roof to see the Greek entry in the annual International Fireworks competition. James Fine, president of […]

Buzz Korea, Piccadilly Lite, London

Wednesday, July 18th, 2012

Adrian J Cotterill, Editor-in-Chief

The Korea Tourism Organisation unveiled Monday a four week digital Outdoor Advertising campaign ‘Buzz Korea’ on the world famous Piccadilly Lite digital screen. Mr. Hongki Kim, Director, Korea Tourism Organisation said “Korea is a destination whose popularity is on the rise, not only as a travel destination, but in terms of popular culture from K-Pop […]

Missing Management Team @MediaTile

Wednesday, July 18th, 2012

Adrian J Cotterill, Editor-in-Chief

The MediaTile website may well be back up and running but we have to say it’s in a very sad shape. Are we reading too much into the fact that the whole Management Team section seems to be missing? To us, the web site looks like it is just there simply to help sell the […]

Lamar Advertising Acquires American Outdoor Advertising, Phoenix

Tuesday, July 17th, 2012

Gail Chiasson, North American Editor

Lamar Advertising Company, based in Baton Rouge, Louisiana, has expanded its billboard inventory in Phoenix, Arizona, through acquiring American Outdoor Advertising‘s properties in that area. With 157 static and digital units, Lamar Advertising Company now has a major presence in the Valley’s billboard marketplace. The inventory includes 127 static billboard faces, mainly located on high-traffic […]

Orion Equity Holdings Buys RMG’s Fitness Network

Tuesday, July 17th, 2012

Gail Chiasson, North American Editor

We don’t have the details yet, but we understand that Orion Equity Holdings PLC has purchased the Fitness network from RMG Networks, San Francisco. Orion Equity Holdings is an Isle of Man company, publicly listed on the Frankfurt Stock Exchange. Orion was established to be a holding company for wholly-owned subsidiaries focused on the digital […]

Sales Pump Sells GSTV’s New Rebrand

Tuesday, July 17th, 2012

Gail Chiasson, North American Editor

Gas Station TV is today launching a new positioning with the branding line ‘Driving Consumers’, that focuses squarely on GSTV’s ability to deliver the critical hard to reach, on-the-go consumer. GSTV’s original positioning was ‘It’s always primetime at the pump’, but after working with advertising and gas retailer clients for the last six years, and […]

Research Shows Tablets And Smartphones Generate Strong Ad Engagement

Tuesday, July 17th, 2012

Gail Chiasson, North American Editor

The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence has released Mobile’s Role in the Consumer’s Media Day, an in-depth research report that reveals how receptiveness to advertising and media consumption varies by device, time of day, and location. According to the report: There is a strong degree of ad interaction among tablet […]

Angry Birds Land, Särkänniemi, Finland

Tuesday, July 17th, 2012

Adrian J Cotterill, Editor-in-Chief

It would surely have to be a very slow news day before we ever wrote anything about Angry Birds… Symbicon’s Satu Röppänen tells us “It is fitting that the first Angry Birds Land was opened in Finland in June, 2012 as the angry birds game was made by Rovio”. She added “The adventure course and […]