Archive for July, 2012

Clear Channel Outdoor Reaches Citizens About Whooping Cough Epidemic

Tuesday, July 17th, 2012

Gail Chiasson, North American Editor

As part of the ongoing campaign to raise awareness of a whooping cough epidemic and how people can protect themselves and others, Clear Channel Outdoor is leveraging the power of digital billboards to help the Washington State Department of Health. Working to extend the department’s current advertising campaign, Clear Channel Outdoor donated the company’s 10 […]

Clear Channel Talk Big (Now Need The Software)

Tuesday, July 17th, 2012

Adrian J Cotterill, Editor-in-Chief

By the end of 2013, Clear Channel will not only be the largest out-of-home advertising company in Norway but will also be in an exclusive position to provide a nationwide digital offer or so says news in this week that they (Clear Channel) have been appointed to manage all of the advertising across rail, bus, […]

@WildstoneUK Takes On (Clear Channel’s) Piccadilly Lite

Monday, July 16th, 2012

Adrian J Cotterill, Editor-in-Chief

Eagle eyed viewers may have spotted that in our post yesterday ‘Buzz Korea, Piccadilly Lite, London‘ we made no mention of Clear Channel when referring to the giant screen in Piccadilly Circus. It’s our understanding that Wildstone Media Consulting, i.e ex-Ocean Outdoor Damian Cox’s new business is now responsible for selling ad space on the […]

Clear Channel Wins Big In Norway

Monday, July 16th, 2012

Maddie Cotterill

Clear Channel has been appointed to manage all the advertising across rail, bus, metro, tram and ferries in the cities of Oslo and Akershus by Norwegian public transport company Sporveis-Annonsene AS

600 Million Vision-Based Gesture Recognition Smartphones On Horizon

Monday, July 16th, 2012

Gail Chiasson, North American Editor

A new study from ABI Research, London, forecasts 600 million smartphones will be shipped with vision-based gesture recognition features in 2017. Gestures are ingrained in human communication – almost everyone moves their hands while talking – so gesture recognition technology adds another dimension to interactions with machines, devices, or computers. “Gesture recognition is a very […]

The Life Of A DOOH Campaign, Amsterdam

Sunday, July 15th, 2012

Adrian J Cotterill, Editor-in-Chief

On September 13th, 2012, in association with Kinetic Worldwide and sponsored by Holland’s largest digital out-of-home contractor, Centralstationnl, The Screen will hold its first event in Amsterdam – a special Breakfast Briefing session at The Eye Amsterdam entitled ‘The Life Of A DOOH Campaign’. In this first Amsterdam event, The Screen will examine the stories […]

As The Money Dries Up, @MediaTile Winds Down?

Sunday, July 15th, 2012

Adrian J Cotterill, Editor-in-Chief

Four weeks ago a US federal judge granted a preliminary injunction against the Scotts Valley man accused of running a Ponzi-like scam. Said ‘Scotts Valley man’ was John A. Geringer, who managed the GLR Growth Fund who were listed as one of the investors behind MediaTile, see our post ‘MediaTile Investor In Ponzi Scheme Accusation‘ […]

New Partnership Brings Wi-Fi Advertising To 24 US Malls

Friday, July 13th, 2012

Gail Chiasson, North American Editor

Cloud Nine Media and DragNFly Wireless are partnering to bring free, unlimited Wi-Fi access to select malls across the US. beginning in Q3 2012. Cloud Nine, which currently provides Wi-Fi sponsorship and advertising at over 5,000 airport, hotel, metro and other locations nationwide, will provide sponsorship for this initiative. For nearly 10 years DragNFly Wireless […]

Burn Down The DiSCO, Hang The Blessed DJ

Friday, July 13th, 2012

Adrian J Cotterill, Editor-in-Chief

Is it not the natural way of things that events and conferences should get better over time, and when things are meant to be is there surely not some form of natural progression? Think perhaps NSCA Digital Signage Pavilion / GlobalShop ‘The Digital Store’ / Digital Retail Expo to today’s @DSExpo as detailed in one […]

Tapjoy and Kontagent Form Strategic Partnership

Friday, July 13th, 2012

Gail Chiasson, North American Editor

Tapjoy Inc., a mobile advertising and publishing platform, has made a strategic partnership with Kontagent, provider of enterprise user analytics for mobile application developers, marketers and producers. The partnership will give Tapjoy customers the insights they need to optimize user acquisition campaigns and maximize efforts at monetization. For Kontagent, the relationship is a strategic move […]