Archive for August, 2012

#FindGreatness With Nike+ App @NikeNYC

Wednesday, August 1st, 2012

JP Biamby

Nike has set up an amazing experience at #RivingtonCourt to display their new line of sneakers that track your athletic performance in real-time with Nike+. With the Nike+ App up consumers don’t just lace up their sneakers they can measure their stats while they run or jog and during training sessions, practice and during live […]

Tapjoy Opens Boston Studio

Wednesday, August 1st, 2012

Gail Chiasson, North American Editor

Tapjoy, the San Francisco-based mobile advertising and publishing platform, has hired a key team of Viximo, provider of cross-platform distribution for social games and apps, to form a new studio in Boston. The Boston studio will become Tapjoy’s focal point for operational growth in developer relations and advertising sales in the Northeast. The move supports […]

Sneaky Pete’s Moving Toward Digital Menuboards

Wednesday, August 1st, 2012

Gail Chiasson, North American Editor

Sneaky Pete’s, a franchise operation headquartered in Vestavia Hills, Alabama, and focused on hot dogs since its founding in 1966, has selected Highlands Digital Media, Hoover, Alabama. provider of digital menuboards, digital retail signage solutions, and digital place-based advertising networks, to roll out a digital menuboard solution for its newest franchise in Margaret, Alabama. Working […]

GameStop TV Arbitron Monthly Measurement

Wednesday, August 1st, 2012

Adrian J Cotterill, Editor-in-Chief

CBS Outernet, a division of CBS Outdoor, announced a few weeks back that it had signed a multi-year agreement with Arbitron Inc. (NYSE: ARB) to deliver audience estimates for its GameStop TV network. This new service will provide CBS Outernet with monthly audience estimates for the GameStop TV network among viewers aged 6 and older, and demonstrate […]

Wi-Fi Usage Up 240% on Mobile Devices Over Q2 2011

Wednesday, August 1st, 2012

Gail Chiasson, North American Editor

In its Q2 Mobile Audience Insights Report, San Francisco-based JiWire, a location-based mobile advertising company, examines the rapid increase in connected device usage, location-based and social tagging trends and connected device adoption. Key highlights include: Wi-Fi usage has grown by 240% on smartphones, laptops and tablets since Q2 2011; 52% of on-the-go moms own a […]