Archive for August, 2012

The Co-operators ‘Smashing’ Impression

Monday, August 20th, 2012

Gail Chiasson, North American Editor

With the aim of getting better known in Quebec, the Co-operators financial advisers will be making a big impact in their communities, not with digital screens, but with a car crash through the front windows of the advisers’ offices. From August 22 to October 13, Co-operators sales offices in the province will look a little […]

Planar Systems Announces CFO Succession Plan

Monday, August 20th, 2012

Gail Chiasson, North American Editor

Beaverton, Oregon-based Planar Systems Inc., provider of specialty display solutions, has announced the succession plan for the company’s Chief Financial Officer, Scott Hildebrandt, who is stepping down at the end of this calendar year. Ryan Gray, Planar’s vice-president of finance, will become the company’s CFO on Jan. 1, 2013. Hildebrandt will remain on the management […]

Will You Marry Me?

Saturday, August 18th, 2012

Gail Chiasson, North American Editor

She said, “Yes!” – after being totally surprised with a marriage proposal on the ad network at Montreal’s Eaton Centre. On Saturday, Aug. 18, Frank Bernardo and his girlfriend, who had taken a weekend visit from Toronto to Montreal, went shopping in midtown where all the network screens at the Eaton Centre and adjacent malls […]

I3DS And 3D@Home Merge

Friday, August 17th, 2012

Gail Chiasson, North American Editor

The International 3D Society (I3DS) and the 3D@Home Consortium are merging their operations and activities, resulting in the world’s largest organization dedicated to the global theatrical, TV, video game, and mobile 3D marketplace and professional community. The new entity will be known as the International 3D Society & 3D@Home. Led by I3DS president Jim Chabin, […]

ArtRage Sponsors L.A.Mobile Arts Festival

Friday, August 17th, 2012

Gail Chiasson, North American Editor

ArtRage, award-winning creator of realistic art painting software for iPad, iPhone, and Mac and Windows desktop computers, is sponsoring the L.A. Mobile Arts Festival, running from Aug. 15-to-25 in Santa Monica, Califrnia. The L.A. Mobile Arts Festival looks at art created by mobile devices, such as iPhones, iPads, and Android phones. Part contemporary art, part […]

Titan Expands Into Montreal Market

Friday, August 17th, 2012

Gail Chiasson, North American Editor

Titan is expanding its Canadian presence by adding high-impact, digital advertising inventory to the Montreal market. Advertisers looking to target commuters along Autoroutes 13, 20 and 40 will now have an opportunity to brand themselves on Titan’s newest, large format, digital screens. “Montreal is consistently ranked among the best cities in North America,” says Jörg […]

Mobile Wallet Gaining Brands’ Attention

Friday, August 17th, 2012

Gail Chiasson, North American Editor

Some of America’s biggest mainstream retailers, including Walmart, Target, and Best Buy among them, are partnering to create a mobile wallet system. It will compete against Google Wallet, Square, PayPal and others promoting US adoption of the mobile wallet concept. The retailers participating in what is being called the Merchant Customer Exchange (MCX) account for […]

Mobile Advertising To More Than Triple By 2016

Friday, August 17th, 2012

Gail Chiasson, North American Editor

A new Yankee Group report Mobile Advertising Forecast 2012: Marketing Steps Through the Looking-Glass finds that mobile advertising is finally hitting its stride, with global mobile advertising revenue expected to expand by three and a half times its present level by 2016. The Boston-based company says that high-growth markets such as Brazil, India and China […]

DPAA Adds More Associations As International Members

Thursday, August 16th, 2012

Gail Chiasson, North American Editor

The Digital Place-based Advertising Association has officially announced that digital place-based media associations in Canada, Russia and Romania have joined DPAA’s growing ranks of international members. Of course, we had already announced the Canadian membership by CODACAN back in May but had not discussed the memberships of Russia and Romania at that time, although we […]

Changes Afoot At the Dunk Tank

Thursday, August 16th, 2012

Gail Chiasson, North American Editor

The Times Square Dunk Tank, the product of a collaboration between Clear Channel Spectacolor and JUXT Interactive, has been entertaining hundreds of visitors every hour since Memorial Day Weekend, but there are changes afoot. The Dunk Tank billboard demonstrates how billboards are interacting with social media and using gesture recognition innovations to transform the medium […]