Archive for December, 2012

NFC and Marketing: Bridging the Gap

Tuesday, December 4th, 2012

Gail Chiasson, North American Editor

A whitepaper entitled ‘NFC and Marketing: Bridging the Gap‘, which is a collaborative project between Gauge Mobile, Newad and Astral Out-Of-Home and believed to be the first of its kind in Canada, provides in-depth research, analysis, and case studies on Near Field Communications. “We found that there wasn’t a lot of publicly available information on […]

Are @YCDMultimedia Next 2 Be Acquired?

Monday, December 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

How does NCR’s recent acquisition of Retalix affect YCD Multimedia? YCD Multimedia have been collaborating closely with Retalix over the last 12 months – integrating YCD|RAMP (Retail Advertising & Merchandising Platform) with the Retalix Customer Management and Marketing Suite. NCR’s acquisition of Retalix may either affect YCD deeply or perhaps YCD are actually next in […]

Strike A Pose Vogue @DoYouLovePixels

Monday, December 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

Two of my favourite photos from The DailyDOOH Gala Awards held last week in London were of industry luminaries (a) posing and (b) dancing. Below is Pixel Inspiration’s Frank Emerson on the ‘Step & Repeat‘ with the IT Girls… Depending on the success or not of our (attempted) blackmail we may or may not reproduce […]

@Amscreen_Simon And Team At Gala Awards

Monday, December 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

Amscreen walked away with the ‘Reggie’ in the Best High Street/Supermarket/Convenience Store or Forecourt Deployment

 category at The DailyDOOH Gala Awards last week in London. Shown above, the male members of Simon’s team on the Step & Repeat with the gorgeous IT Girls and below, later during the evening, with their actual award at the […]

Ken Goldberg Accepts Award

Monday, December 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

Ken Goldberg accepted Real Digital Media’s award for their work with Subway in the Best QSR / Bar or Restaurant Deployment category at The DailyDOOH Gala Awards held last week in London via video(link)… Those who know Ken won’t be surprised that his ‘speech’ was laced with humour. He was also kind enough to thank […]

Digital Signage UA Awards 2012

Monday, December 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

Following the Ukraine’s first conference on digital media and video advertising, the ‘Digital Signage UA 2012‘ held back in September comes a related Awards ceremony, also put together by LiveBoard TV It takes place December 20 in Kyev (and like Viscom’s European Digital Signage Awards) aims to reward the best projects in the Digital Signage […]

Planar Sells EL Business To Focus

Monday, December 3rd, 2012

Gail Chiasson, North American Editor

Beaverton, Oregon-based Planar Systems Inc. specialty display solutions company, has sold its its electroluminescent (EL) display business to Beneq Oy, Vantaa, Finland-based supplier of production and research equipment for advanced thin film coatings. Under the terms of the transaction, consideration consists of a $6.5 million base purchase price, of which $3.9 million was paid in […]

Julian Clogg rejoins The Life Channel

Monday, December 3rd, 2012

Adrian J Cotterill, Editor-in-Chief

Julian Clogg has rejoined The Life Channel Group to head up a new division called LCG MediaCom. We hear that he will be building a new team based in London.

Two New Outdoor Plus Digital Billboards, South London

Monday, December 3rd, 2012

Maddie Cotterill

Outdoor Plus is poised to launch a new premium digital advertising site for advertisers looking to attract an urban and affluent business and regular commuting audience in and around the up and coming Vauxhall area of South London. Two new high definition digital screens will be located on Vauxhall Cross Island, one of Central London’s […]

U.S. OOH Ad Revenue Continues Steady Growth

Monday, December 3rd, 2012

Gail Chiasson, North American Editor

Out-of-home advertising revenue rose 4.4% in Q3, 2012, compared to the same period in 2011, accounting for more than $1.5 billion, according to the Outdoor Advertising Association of America, Washington. The increase in revenue highlights the industry’s positive revenue growth for more than two years. Revenue estimates include billboard, street furniture, transit, alternative, and cinema […]