Archive for December, 2012

New President And CEO At Arbitron

Monday, December 17th, 2012

Gail Chiasson, North American Editor

Sean Creamer, 48, has been named president and CEO at Arbitron, effective January 1, 2013. succeeding William Kerr, 71, who has announced his intention to retire from the positions at that time. “Sean is a seasoned media and marketing executive with years of leadership experience at Arbitron,” says Philip Guarascio, chairman of Arbitron’s Board of […]

Apple’s Dynamic Location-Based Signage Patent Application

Sunday, December 16th, 2012

Adrian J Cotterill, Editor-in-Chief

Here is an application from Apple for a patent ‘Dynamic Location-Based Signage‘… Provisional Application 61/488,696 filed back in May, Application Number 13/476,756, Publication Number US 2012/0296777 A1 on 22 Nov 2012. Full patent application details (via PDF) here.

Following Up On LA’s Billboard Ban Ruling

Sunday, December 16th, 2012

Gail Chiasson, North American Editor

Well, it may well be that the ruling on the court case regarding Los Angeles billboards is not the end of the line. Following the 2nd District Court of Appeal ruling the permits for 100 digital billboards put up in Los Angeles are invalid, we asked both CBS Outdoor and Clear Channel Outdoor for comments. […]

DPAA Names New Manager Member Services

Saturday, December 15th, 2012

Gail Chiasson, North American Editor

Gregg Braff has joined New York-based Digital Place-based Advertising Association as manager, member services. succeeding Noah Klas, who recently was promoted to director, member services. “Gregg’s background in various aspects of customer and member relations will enable him to hit the ground running and make an impact on our support services,” says Susan Danaher, president […]

DOOH Insights Now Available From Amazon

Friday, December 14th, 2012

Adrian J Cotterill, Editor-in-Chief

When DailyDOOH evolved from what was originally a weekly email news digest back in July 2007, we were always worried whether or not we would have enough daily news to report on. One of our earliest ideas for feature articles was a monthly interview with a network executive. Within six months that soon became our […]

CNN Airport Network Adds 50th Airport To Roster

Friday, December 14th, 2012

Gail Chiasson, North American Editor

CNN Airport Network, a source for on-the-go news and entertainment in the airport industry, is now available in 50 major airports across the country, reaching an audience of over 263 million passengers each year, after signing its most recent carriage deal with the Spokane International Airport in Washington. CNN Airport Network delivers live daily news […]

LA Law Forces Dismantling 100 Digital Billboards

Friday, December 14th, 2012

Gail Chiasson, North American Editor

An appellate court on Monday said 100 digital billboards installed across Los Angeles must come down. In a blow to two major billboard companies, Clear Channel Outdoor and CBS Outdoor, the 2nd District Court of Appeal ruled the permits for 100 digital billboards are invalid. The digital displays are largely centered in neighborhoods like Hollywood, […]

STRATACACHE Starts To Inhabit McDonaldland

Thursday, December 13th, 2012

Adrian J Cotterill, Editor-in-Chief

Did you know that Ronald McDonald can speak 31 different languages (including Mandarin, Dutch, Tagalog, and Hindi)? Have you ever wondered why, specifically ‘STRATACACHE Opens New Chicago Office‘ 12 Sept 2012 and ‘STRATACACHE Opens Hong Kong Office‘ 26 November 2012? Mind you, we think think that it might have something to do with Mayor McCheese, […]

Digital Bluewater Showcase @LimitedSpaceOOH

Thursday, December 13th, 2012

Adrian J Cotterill, Editor-in-Chief

Limited Space has launched the Bluewater Showcase and luxury watch brand Citizen is the first brand to capitalise on the deluxe digital screen’s offering as part of a wider Limited Space digital campaign. Citizen’s bespoke artwork for Bluewater demonstrates the new Eco-Drive Proximity watch and offers shoppers the chance to text and win, while the […]

Watch Retailer TOURNEAU Selects @YCDMultimedia

Thursday, December 13th, 2012

Adrian J Cotterill, Editor-in-Chief

America’s leading watch retailer TOURNEAU has selected YCD’s C-nario Messenger digital signage platform as the engine behind an exciting video display in its new concept store in South Coast Plaza, Costa Mesa, California (shown below). The video display comprises four screens in a row, displaying synchronized content of clips and images across the entire configuration. […]